The Catalytic Impact of Trails on Communities

Part 1 of 5 of The Catalytic Impact of Trails on Communities Webinar Series. This innovative webinar series will explain the amazing influence of trails, access to the outdoors they create, and how that access positively impacts almost every aspect of a community’s quality of life.

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Event Details

August 27, 2020

10:00 AM to 11:30 AM (Pacific Time) {more time zones}

11:00 AM to 12:30 PM (Mountain Time)
12:00 PM to 01:30 PM (Central Time)
01:00 PM to 02:30 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost:

  • CEUs are FREE for this webinar.
  • Register for the live event


    Closed Captioning is available for this webinar.
    Learning Credits
    are available for this webinar.

    Webinar Partners


    Webinar Outline

    About This Webinar

    The first part in the series will explore how trails influence many aspects of quality of life that today's creative businesses and workforce seek when they consider where to locate. Trails and great access to the outdoors are becoming an increasingly important community strategy that is helping fast growing tech centers, struggling rustbelt cities, rural and gateway towns remain relevant in today's highly competitive knowledge economy.

    About This 5-Part Webinar Series

    This innovative webinar series will explain the amazing influence of trails, access to the outdoors they create, and how that access positively impacts almost every aspect of a community’s quality of life.

    The five-part, quarterly series begins in August 2020. The webinars will feature Active Strategies staff as hosts and facilitators of conversations among invited subject matter experts from across the trails, outdoor, and hospitality industry. The series will demonstrate trails’ impact using anecdotes and case studies from Active Strategies’ experience in leveraging trails and other outdoor infrastructure as both a catalyst and core element of community culture that leads to vibrancy, brand and improved quality of life. After all, your community's culture is its brand!

    As the series will also mark six months of COVID-19 dominating daily life, we will also look forward to a major value shift that we believe could trigger a national migration to places with high quality of life with less density. Communities that are likely to benefit from this migration set themselves apart by showing residents they care for their safety, by gaining and maintaining the trust of visitors, and by planting seeds for a more resilient economy. We also believe there may be a major boom in support for parks, trails and the outdoors in general that could mirror the original outdoor boom in the early 1970s when running, cycling, and hiking exploded.

    5-Part Webinar Series Schedule:

    • Part 1 (August 2020): The Catalytic Impact of Trails on Communities
    • Part 2 (November 2020): The Foundations of an Activated Community
    • Part 3 (February 2021): If You Build It, Will They Come?
    • Part 4 (May 2021): Using Trails to Build an Outdoor and Hospitality Economy
    • Part 5 (August 2021): The Changing Nature of Trails: How the New Trails Industry is Driving Community Change

    Learning Objectives

    • Make the connection between trails and the outdoor and hospitality economy
    • Better understand the influence of trails on our community’s quality of life, health, culture and design
    • Develop stronger understanding of the evolving trails industry (a brief history and future outlook)
    • Be oriented to the elements of a model outdoor/trail community.


    This webinar qualifies as a Health, Safety, and Welfare (HSW) course (via LA CES).


    Greg Brumitt, President, Active Strategies

    Principal and Active Strategies founder Greg Brumitt has extensive experience in creating and implementing large scale organizational and community strategies that use trails and outdoor recreation as tools for community revitalization. Greg founded and led Dayton’s outdoor lifestyle initiative, Five Rivers Outdoors that led to Dayton’s emerging reputation as an outdoor town. Prior to his Dayton experience, Greg served as the Director of Business Development for the Nantahala Outdoor Center in Asheville, NC. During his time at Nantahala, Greg founded and ran the Asheville Mountain Center whose programs included the Bank of American Whitewater Kid’s Club and the Mountain Sports Festival, now in its 17th year. As a professional with 30 years industry leadership experience in the communications technology, destination tourism, outdoor recreation and community livability industries, Greg’s expertise is centered at the intersection of community livability, organization strategy, branding and business innovation. He has extensive experience working in both private and public sector markets, developing successful strategic initiatives and the brands and organizations that support them. His practice today focuses on a wide range of quality of life endeavors including; community livability and outdoor recreation, destination branding and image development, and creating community and organizational cultures that are a catalyst for change and growth. Greg holds a Bachelors of Urban Design from the University of Cincinnati’s School of Design, Architecture, Art and Planning, Summa Cum Laude. His Thesis: “The Culture Factor” investigated how outdoor recreation can impact the culture and economies of rust-belt committees.



    Andy Williamson, Principal, Active Strategies

    Andy Williamson has based his career on seizing opportunities to share his passion and commitment to conservation and outdoor recreation to better the communities he lives and works in. From an early stint leading a Boy Scout camp to his recent role as IMBA’s Director of Programs, he has lived that commitment. In between, Andy helped lead a dedicated team of outdoor recreation enthusiasts to transform Dayton, OH into an active vibrant outdoor community. While there, he was an influential leader in the mountain bike community and a key organizer in Dayton’s bike-friendly movement. He co-founded the Miami Valley Cycling Summit and helped resurrect a Bike Miami Valley advocacy group. Andy also helped develop the strategic and operational plans for several annual large-scale outdoor events including The Adventure Summit and Wagner Subaru Outdoor Experience. In his role as IMBA’s Great Lakes Region Director, Andy touched the lives of thousands of mountain bikers and has engendered the development of hundreds of miles of trail, new bike parks and mountain bike initiatives throughout the middle of the U.S. Andy holds a Bachelors of Science in Resource and Recreation and Tourism with a minor in Adventure Leadership from the University of Idaho and an Associate of Science in Eco-Tourism and Adventure Travel from Hocking College in Southeastern, Ohio.



    Closed Captioning

    We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

    Learning Credits and CEUs

    American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

    • American Institute of Certified Planners Continuing Maintenance (AICP CM)
    • Landscape Architecture Continuing Education System (LA CES PDH)
    • National Recreation and Park Association (NRPA) CEU equivalency petition
    • CEU equivalency petition for other organizations (please inquire with American Trails)

    Learning credits are included in the registration fee, free for our sponsored webinars, or a $15 fee for nonmembers for our free webinars without a sponsor.

    Our typical 90-minute webinars earn the following credits: AICP (1.5 CM), LA CES (1.5 PDH), and NRPA CEU equivalency petition (0.10).


    While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff.

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