Public Outreach, Marketing, and Interpretation Skills and Competencies
Database management; website development; trail and facility inventories; trail assessment and maintenance records; identifying and gathering needed information.
American Trails Staff
Safety and low-impact riding techniques are taught by the Wyoming State Trails Program
Skills for Signs and Communications
- Create a well-designed system of trail signs, interpretive services, and brochures
- Provide appropriate signs with clear information in the right places while avoiding clutter
- Inform trail users on rules, allowable uses, fees, and ways to participate in management recommendations
- Use GPS, cell phone, iPod and other new technologies to deliver trail interpretive messages and advisories
Skills for Public Information
- Identifying information needs and goals for online information
- Provide the information needed through newsletters, emails, and websites
- Create public presentations on key topics
- Develop reports and updates for funders, elected officials, communities and organizations
Skills for Marketing and Publicity
- Market trails effectively to build support for individual trails and trail systems
- Use annual events and festivals as both education and marketing tools
- Present trail plans, successes, and needs to community organizations and businesses
Skills for Interpretation and Education
- Develop programs both on and off the trail to interpret natural, cultural, and historical resources
- Preparing and delivering interpretive talks to the public and site visitors
- Identifying needs and opportunities for interpretation and planning facilities
- Writing, developing, publishing, and distributing written interpretive materials
- Designing, building, and installing exhibits, displays, and markers
- Develop and conduct stewardship education programs, including "Leave No Trace" and "Tread Lightly!"
More Articles in this Category
An Open Letter Encouraging Designating New National Recreation Trails
With no new National Recreation Trails (NRTs) designated in 2019, and the deadline for 2020 National Trails Day fast approaching, we are encouraging Secretary Bernhardt to uphold this tradition of honoring and celebrating our nation's trails and designating new NRTs. Please read and share our open letter.
Get the Right Gear for Summer Trails
With summer coming up fast now is the time to make sure you are prepared for the trail. Here are some suggestions from the American Trails staff on gear we love.
Five Reasons Trail Research Matters
Trails are invaluable assets to any community, and when it comes to procuring funding, building coalitions, providing the best trail access, and more, trail research is one of the best tools available for showing that worth.