Utilizing Apps: Introducing Mobile Technology to the Great Outdoors
By incorporating mobile technology both Trailhead Labs and OnCell hope to expand our community's curiosity and sense of adventure.
Ryan Branciforte, Co-Founder and CEO, OuterSpatial,
Mark DeCracker, President, Trail Works, Inc,
Jeremy Wimpey, Principal, Applied Trails Research,
Thomas Dunne, President & CEO
|The great outdoors is waiting to be explored but sometimes it is difficult to get people outside. Our session is focused on two app projects that aimed to deliver engaging content through modern native mobile apps. OnCell and Trailhead Labs will discuss the overall process, specific challenges, and key learnings to introducing a mobile app to your trail system. Join us to learn more about OnCell’s collaborative app with Wegmans Food Markets and Trail Works, Inc. In addition, you will hear about Trailhead Labs’ stewardship first approach for apps for California State Parks and Martha's Vineyard. By incorporating mobile technology both Trailhead Labs and OnCell hope to expand our community's curiosity and sense of adventure. |
- Participants will learn real-world strategies for publishing recreation information to their visitors and the associated challenges of deploying, maintaining and marketing an app.
- Learn about the challenges around capacity to support a mobile app. When it comes to mobile apps, the technology is only part of the question. We’ll share simple tools we used to plan, track, and assess marketing efforts and payoff.
- Gain a better understanding of the level of effort and process for publishing authoritative and accurate recreation content to a mobile app for visitors to plan trips to their parks and trails and engage while on the trail.
- Learn about how conducting a pilot can really help an agency understand the needs vs capabilities to make a good mobile app plan for a larger trail system.