Millions of trail users are actively using mobile devices every day, but most public agencies and nonprofit partners are not leveraging this important communication channel.
Presented by:
** This event has passed **
January 23, 2020
10:00 AM to 11:30 AM (Pacific Time) {more time zones}
Cost (RECORDING):
FREE for membersNote:
Closed Captioning is available for this webinar.
Learning Credits are available for this webinar.
This webinar is free. Would you consider a donation to support this webinar?
Most organizations actively communicate with their visitors through traditional channels such as newsletters, websites, and social media, but most are missing out on increasing visitor engagement and safety where most visitors already are, mobile devices! Modern, agency driven mobile apps allow organizations to leverage this important new communication channel while also empowering trails users to safely enjoy their public lands by taking advantage of offline maps and wayfinding.
People are increasingly recognizing the health, quality of life, environmental, and economic benefits that recreation offer. As a result, now more than ever it’s important to connect people to the outdoors.
Millions of trail users actively using mobile devices every day, but most public agencies and non-profit partners are not leveraging this important communication channel. Specifically, we’ll talk about how the importance of mobile devices for trail users, review some of the popular outdoor mobile apps and their key features that visitors are using, how those apps fail at delivering long term value to trail managing agencies and then the different approaches and associated benefits/challenges for organizations to consider as they consider publishing their content to a mobile device.
We’ll review the key components and benefits of a new mobile app platform, OuterSpatial, which is leading a cost-effective approach that gives stewards of our open spaces — including government agencies and nonprofits — control over what information is presented and how it’s presented and opening up an engagement channel with visitors. We’ll discuss the importance of this stewardship-first approach and how empowering the stewards of our land to publish quality content to visitors can create an experience that’s more welcoming to recreationalists. The session will feature Los Angeles County Parks and Recreation and their partners as they discuss their popular new Trails LA County mobile app, including the benefits and challenges they’ve experienced. We’ll also review a number of state and local park and trail organizations actively leveraging a mobile app in California, Oregon, Alaska, Massachusetts and other areas throughout the country.
Ryan Branciforte, Co-Founder and CEO, OuterSpatial
Ryan Branciforte is the co-founder and CEO of OuterSpatial, a platform that empowers organizations to connect people to the outdoors. During his 20+ year career working in the public, nonprofit and private sector, Ryan has always had a deep passion for using technology to do good conservation work and get people outside.
Zachary T. Likins, Trail Planner, Los Angeles County Parks and Recreation Department
Zachary T. Likins is a Trail Planner with Los Angeles County Parks and Recreation. He has over 7 years of professional experience in a variety of progressively responsible planning roles, including expertise in long-range planning, design review, project management and land acquisition.
Michelle O'Connor, Trails Planning Section Head, Los Angeles County Parks and Recreation Department
Michelle O’Connor oversees Trails Planning for the Los Angeles County Department of Parks and Recreation Planning & Development Agency. She has more than 13 years of public sector experience with a focus on park planning and project management. Michelle has played a key role in advancing the work of the Trails Planning team over the past several years, and during her career in Planning she has served as the Project Manager for variety of interesting and complex projects such as the Puente Hills Landfill Park Master Plan, the North Las Vegas Citywide Trails & Bikeways Master Plan, the Kiel Ranch Historic Park Comprehensive Preservation and Development Plan, and the Culver City Zoning Code Update.
We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.
American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:
Learning credits are free for attendees for American Trails webinars and the International Trails Symposium, as well as for other conferences, webinars, and workshops we offer credits for. Learn more here.
While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.
By registering for our webinars, you submit your information to the webinar organizer and associated presenters and sponsors, who may use it to communicate with you regarding this event and their other services. Your organization may also be added to the American Trails Business Directory. You can easily cancel your registration at any time.
2,322 views • posted 10/28/2019
