242 views • posted 06/23/2021 • updated 08/24/2023
The future for outdoor recreation. To continue building a robust future for outdoor recreation, the outdoor sector needs investments in outdoor infrastructure, businesses that support collaboration and sustainable growth, a talent pipeline to build a skilled workforce, and marketing resources that ensure quality and equity.
Outdoor business alliances
across the country—from Alaska
to New Mexico, North Carolina to
Maine, Michigan to Idaho—have
joined forces to elevate the
vital importance of a thriving outdoor industry.
The State Outdoor Business Alliance Network (SOBAN) strives to strengthen America’s outdoor recreation economy in ways that leverage the interlinked potential of commerce, infrastructure, and participation.
SOBAN focuses on what can best be accomplished together through collaboration on policy and advocacy, research and branding, leadership and partnerships, and sector development. Outdoor business alliances share knowledge, opportunities, and best practices, working alongside national industry partners and state offices of outdoor recreation.
SOBAN’s vision for America’s outdoor recreation economy includes robust businesses, thriving outdoor places, and equitable outdoor recreation opportunities for all people. SOBAN prepared this report to inspire pathways for the outdoor recreation economy in every state.
Attached document published July 2021
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