In 2023, ATV/UTV riders in Wisconsin were responsible for generating an estimated $4.2 billion in direct economic activity, supporting the creation of 25,845 jobs. This spending was distributed across a wide range of industries including motor vehicle dealers, lodging facilities, restaurants, gas stations, and retail stores. The study provides detailed insights into the scope and size of Wisconsin’s ATV/UTV industry, demonstrating its significant economic footprint.
by Wisconsin ATV/UTV Association, Inc.
Beyond direct spending, the economic impact of ATV/UTV rider activity extended throughout Wisconsin’s economy, supporting supply industries, and stimulating household spending. The total effect of ATV/UTV rider spending in 2023 was estimated to be 39,804 jobs, $1.7 billion in labor income, and $5.4 billion in total output, reflecting a substantial ripple effect.
ATV/UTV riders also significantly contribute to state and local government revenues, with their spending estimated to result in $435.4 million in tax revenues, accounting for approximately 1.11% of Wisconsin’s state and local government taxes.
The Wisconsin ATV / UTV Association’s official cartographer, VVMapping, has updated the total number of miles of routes and trails in Wisconsin for 2024. As of April of this year, Wisconsin has a documented 2,332 miles of ATV and UTV trails within the state. Wisconsin also has a documented 62,577 miles of legal road routes throughout the state.
The economic contributions of ATV/UTV riders to Wisconsin’s economy are not only significant but also poised for further growth. The state maintains a leading position in economic production within the ATV/UTV industry, bolstered by the presence of manufacturing facilities. The study underscores the industry’s potential for continued expansion and prosperity, particularly through attracting non-resident riders and fostering economic development in rural areas.
In essence, the ATV/UTV industry represents a vital economic driver for Wisconsin, with promising opportunities for sustained growth and development in the years ahead.
Attached document published April 2024
WATVA promotes shared leaderships that strengthen the ability of organizations at the most local level. To best support and offer effective assistance to our members, our focus remains on helping form new OHV groups, offering meaningful help to existing ones, promoting a positive image in all things we do, and by establishing a communications network in which all can share their successes or ask for assistance with particular challenges. WATVA remains committed to provide educational programs and materials for youth and adults alike, to encourage awareness of the impact we all have on the future of the sport and industry of off-highway vehicles (OHV).
2023 Economic Contribution of Off-Highway Vehicle Recreation in Colorado
posted Apr 24, 2024
Colorado offers unique opportunities for motorized recreation throughout much of the state. As such, the sport and industry of motorized recreation has increased in popularity in Colorado, both for residents and non-residents. Abt Global, LLC (Abt) evaluated the economic contribution of motorized recreation throughout Colorado for the 2022–2023 season (July 1, 2022 through June 30, 2023). This study is an update based on a previously conducted study, completed in December 2016, that estimated the economic contribution for the 2014–2015 season, referred to as the “2016 study” in this report.
Bridging the Urban-Rural Economic Divide
posted Oct 26, 2023
It’s time for the narrative to shift from urban vs. rural to a shared economic future. Bridging the economic divide between urban and rural areas will require states, regions and localities to understand and bolster the relationship between urban and rural areas in economically meaningful and strategic ways.
Great Allegheny Passage Economic Impact Report
posted Oct 19, 2023
This report was developed by Fourth Economy in partnership with the Great Allegheny Passage Conservancy (formerly the Allegheny Trail Alliance). Research was conducted between the fall of 2020 and the spring of 2021.
2022 CDT Small Business Survey
posted Feb 14, 2023
From August to December 2021, the Continental Divide Trail Coalition surveyed 136 small business owners in 38 communities located along the Continental Divide Trail to learn more about how the Continental Divide Trail impacts their businesses, the local economy, and their support for public lands.
111 views • posted 04/24/2024
