2023 Economic Contribution of Off-Highway Vehicle Recreation in Colorado

Colorado offers unique opportunities for motorized recreation throughout much of the state. As such, the sport and industry of motorized recreation has increased in popularity in Colorado, both for residents and non-residents. Abt Global, LLC (Abt) evaluated the economic contribution of motorized recreation throughout Colorado for the 2022–2023 season (July 1, 2022 through June 30, 2023). This study is an update based on a previously conducted study, completed in December 2016, that estimated the economic contribution for the 2014–2015 season, referred to as the “2016 study” in this report.

by Colorado Off Highway Vehicle Coalition

Colorado’s Motorized Recreation Economy

  • $1.4 billion in consumer spending
  • $2.9 billion in sales
  • 18,700 jobs
  • $204 million in state and local tax

Expenditures Associated with Motorized Recreation

During the 2022–2023 season, motorized recreational enthusiasts spent an estimated $2.4 billion while taking trips using motorized vehicles for recreational purposes. More than 92 percent of these expenditures occurred during the summer recreational season. In
addition to spending money on trips, households that participate in motorized recreation also spend money on maintenance, repairs, accessories, vehicle storage, and miscellaneous items associated with their vehicles. Motorized recreational enthusiasts spent an additional $1 billion annually on various items to support and enhance their experiences in Colorado, as well as an additional $203 million in new motorized vehicle sales. In total, motorized recreational enthusiasts were responsible for $1.4 billion in direct sales captured within Colorado during the 2022–2023 season.

Total Economic Contribution Associated with Motorized Recreation in Colorado

OHV enthusiasts were estimated to support $1.4 billion in direct sales, an additional $1.4 billion in indirect and induced sales, for a total of $2.9 billion in total sales during the 2022–2023 season. Motorized recreation in Colorado directly or indirectly supports almost 18,700 jobs and $1 billion in labor income. Of the total economic contribution of motorized recreation in Colorado, OHV participants contribute 66.7 percent of economic contribution while snowmobiles and 4WDs contribute 6.9 percent and 26.4 percent, respectively.

Attached document published March 2024

About the Author


Protecting Your Motorized Access to Public Lands Since 1987

More articles by this author

More articles in this category

Wisconsin ATV - UTV 2023 Economic Impact Report

posted Apr 24, 2024

In 2023, ATV/UTV riders in Wisconsin were responsible for generating an estimated $4.2 billion in direct economic activity, supporting the creation of 25,845 jobs. This spending was distributed across a wide range of industries including motor vehicle dealers, lodging facilities, restaurants, gas stations, and retail stores. The study provides detailed insights into the scope and size of Wisconsin’s ATV/UTV industry, demonstrating its significant economic footprint.

Bridging the Urban-Rural Economic Divide

posted Oct 26, 2023

It’s time for the narrative to shift from urban vs. rural to a shared economic future. Bridging the economic divide between urban and rural areas will require states, regions and localities to understand and bolster the relationship between urban and rural areas in economically meaningful and strategic ways.

Great Allegheny Passage Economic Impact Report

posted Oct 19, 2023

This report was developed by Fourth Economy in partnership with the Great Allegheny Passage Conservancy (formerly the Allegheny Trail Alliance). Research was conducted between the fall of 2020 and the spring of 2021.

2022 CDT Small Business Survey

posted Feb 14, 2023

From August to December 2021, the Continental Divide Trail Coalition surveyed 136 small business owners in 38 communities located along the Continental Divide Trail to learn more about how the Continental Divide Trail impacts their businesses, the local economy, and their support for public lands.

79 views • posted 04/24/2024