Colorado offers unique opportunities for motorized recreation throughout much of the state. As such, the sport and industry of motorized recreation has increased in popularity in Colorado, both for residents and non-residents. Abt Global, LLC (Abt) evaluated the economic contribution of motorized recreation throughout Colorado for the 2022–2023 season (July 1, 2022 through June 30, 2023). This study is an update based on a previously conducted study, completed in December 2016, that estimated the economic contribution for the 2014–2015 season, referred to as the “2016 study” in this report.
In 2023, ATV/UTV riders in Wisconsin were responsible for generating an estimated $4.2 billion in direct economic activity, supporting the creation of 25,845 jobs. This spending was distributed across a wide range of industries including motor vehicle dealers, lodging facilities, restaurants, gas stations, and retail stores. The study provides detailed insights into the scope and size of Wisconsin’s ATV/UTV industry, demonstrating its significant economic footprint.
It’s time for the narrative to shift from urban vs. rural to a shared economic future. Bridging the economic divide between urban and rural areas will require states, regions and localities to understand and bolster the relationship between urban and rural areas in economically meaningful and strategic ways.
This report was developed by Fourth Economy in partnership with the Great Allegheny Passage Conservancy (formerly the Allegheny Trail Alliance). Research was conducted between the fall of 2020 and the spring of 2021.