Indigenous Placemaking Along Trails

Learn how indigenous operators have used trails to showcase traditional cultural experiences, ancient canoe routes, traditional culinary experiences, indigenous storytelling, along with many more.

Presented by:

Event Details

July 25, 2024

10:00 AM to 11:15 AM (Pacific Time) {more time zones}

11:00 AM to 12:15 PM (Mountain Time)
12:00 PM to 01:15 PM (Central Time)
01:00 PM to 02:15 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost: FREE


Closed Captioning is available for this webinar.
Learning Credits
are available for this webinar.


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Webinar Outline

The Federal Government in Canada recently launched the new federal tourism growth strategy—Canada 365: Welcoming the World. Every Day. A key priority of the strategy is to partner (with indigenous tourism organization and indigenous-owned businesses) to grow Indigenous Tourism. In Canada, many indigenous tourism businesses are located in rural and remote parts of the country where trails are prevalent. As a result, trails can play a key component in the delivery of wide variety of indigenous tourism opportunities. There are currently a number of innovative indigenous led tourism businesses that are actively using trails as a vehicle for delivery and this webinar will showcase some of these opportunities. Learn how indigenous operators have used trails to showcase traditional cultural experiences, ancient canoe routes, traditional culinary experiences, indigenous storytelling, along with many more.

Learning Objectives:

  • Learn how indigenous operators have used trails to showcase traditional cultural experiences
  • Discover the new federal tourism growth strategy
  • Learn how to partner with indigenous tourism organization and indigenous-owned businesses to grow Indigenous Tourism


This webinar qualifies as a Health, Safety, and Welfare (HSW) course (via LA CES).


Webinar Partners


Jane McCulloch, President, Canadian Trails Federation
Saint John, New Brunswick, Canada

Jane McCulloch (nee Murphy) is the Community Liaison (Atlantic Canada) with The Trail Research Hub. She is also a principal of Terminus Consulting and is a trail recreation and tourism consultant with a focus on community and stakeholder engagement and product development. Jane is passionate about the advancement of trail, active transportation, and cycling infrastructure in Canada and has had the opportunity to see the evolution of many trails from trail development to successful tourism and active transportation products. She is also the President of the Canadian Trails Federation.

Jane was instrumental in the development and launch of the Destination Trail Assessment Tool through Atlantic Canada Trails. This program saw the assessment of nearly 40 trails in Atlantic Canada with 12 reaching destination trail status. This tool has resulted in the enhancement of many long-distance trails in Atlantic Canada and has been adopted by the Province of New Brunswick for the assessment of their Signature Trails.

As National Director of Trail with Trans Canada Trail, Jane was involved in the development of 10,000km of land and water trail and road cycling infrastructure which connected The Great Trail (Trans Canada Trail) in 2017. In this role, she led the development of the National Road Cycling Strategy and the National Signage Program which provided opportunities to brand trails and road cycling infrastructure while enhancing the overall user experience.


Thomas A. Schoen, CEO, First Journey Trails
Williams Lake, British Columbia, Canada

Thomas, a settler Canadian hailing from Williams Lake, on the traditional and unceded territory of the Secwépemc. As the CEO of First Journey Consulting, a trail planning and construction company, Thomas is passionate about crafting extraordinary experiences for outdoor enthusiasts.

Thomas is a first-generation immigrant living in the interior of BC, where he found himself working as an advisor to First Nations to create “authentic” Indigenous cultural experiences for the German tourism market. After purchasing his first mountain bike, he fell in love with a new way to experience the land he had grown to love. Tapping into his roots as an artist, a sculptor and craftsman, Thomas became a trail builder, creating some of the most iconic trials in the province.

In addition to his professional endeavors, Thomas is the President of the Cariboo Mountain Bike Consortium, where he channels his passion for biking and community development. He is also a co-founder of the Indigenous Youth Mountain Bike Program, an initiative close to his heart that empowers the next generation of indigenous youth through outdoor recreation.

As a director for the Cariboo Arts and Culture Society and CC CARES, Thomas is dedicated to giving back to his community. When he's not making a difference, you'll find him on his mountain bike or soaring through the air with his paraglider, taking in the breathtaking vistas of the Cariboo.


Closed Captioning

We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

Learning Credits and CEUs

American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

  • American Institute of Certified Planners Continuing Maintenance (AICP CM)
  • Landscape Architecture Continuing Education System (LA CES PDH) (most HSW approved)
  • National Recreation and Park Association (NRPA) CEU equivalency petition
  • CEU/PDH equivalency petition for other accepting organizations

Learning credits are free for attendees for American Trails webinars and the International Trails Symposium, as well as for other conferences, webinars, and workshops we offer credits for. Learn more here.


While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.

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1,609 views • posted 09/14/2023