Jane McCulloch


with Canadian Trails Federation
Saint John, New Brunswick, Canada

Jane McCulloch (nee Murphy) is the Community Liaison (Atlantic Canada) with The Trail Research Hub. She is also a principal of Terminus Consulting and is a trail recreation and tourism consultant with a focus on community and stakeholder engagement and product development. Jane is passionate about the advancement of trail, active transportation, and cycling infrastructure in Canada and has had the opportunity to see the evolution of many trails from trail development to successful tourism and active transportation products. She is also the President of the Canadian Trails Federation.

Jane was instrumental in the development and launch of the Destination Trail Assessment Tool through Atlantic Canada Trails. This program saw the assessment of nearly 40 trails in Atlantic Canada with 12 reaching destination trail status. This tool has resulted in the enhancement of many long-distance trails in Atlantic Canada and has been adopted by the Province of New Brunswick for the assessment of their Signature Trails.

As National Director of Trail with Trans Canada Trail, Jane was involved in the development of 10,000km of land and water trail and road cycling infrastructure which connected The Great Trail (Trans Canada Trail) in 2017. In this role, she led the development of the National Road Cycling Strategy and the National Signage Program which provided opportunities to brand trails and road cycling infrastructure while enhancing the overall user experience.


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518 views • posted 07/19/2023