How to Create Panel Copy that Entices and Intrigues
Strategies for captivating your trail audience.
Too many facts. Too many words. We’ve all encountered signs along trails that are cumbersome in appearance and challenging to read. “Writing a Better Story” focuses on proven strategies for captivating your trail audience with well-written copy that entices readers to pay attention and intrigues them with a story. Learn about the three Bs: brevity, boldness, and big ideas, and get practical advice for creating an active voice, a powerful title, and provocative questions.