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Volunteer Engagement on the Appalachian Trail

Learn about the strategies and tools the Appalachian Trail Conservancy developed to enhance volunteer recruitment and engage more new volunteers.

Presented by:

• Leanna Joyner, Senior Director for Partnerships and Trail Operations, Appalachian Trail Conservancy

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Webinar Outline

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The Appalachian Trail Conservancy analyzed trends and obstacles in volunteerism and crafted a multi-pronged approach to address opportunities to make volunteering open to all and easy to do. Learn about the strategies and tools the Conservancy developed to enhance volunteer recruitment and engage more new volunteers.

Learning Objectives:

• Understand the value of a Volunteer Engagement Plan
• Explain the benefits of value proposition, audience segmentation, selection of communication channels and communication needs.
• Incorporate training of new volunteers and existing volunteers into opportunities for recruitment and retention.

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Webinar Resources

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Volunteer Engagement Platform

Volunteer Recruitment Online Training Module

Tips for Effective Promotion

Volunteer Training Videos

Essential Trail Maintenance Training Curriculum

Field Leadership Modules (followed by in-person training)

• Module 1 (Basics of Project Planning)
• Module 2 (Volunteer Recruitment)

Volunteer Brand Update

What's Your Volunteer Engagement Strategy (pdf)

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Webinar Partners

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Presenter

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Leanna Joyner, Senior Director for Partnerships and Trail Operations, Appalachian Trail Conservancy
Asheville, North Carolina

Leanna Joyner is the Appalachian Trail Conservancy's Senior Director for Partnerships and Trail Operations. In this role, she collaborates with 30 partner organizations in 14 states to mobilize more than 4,700 volunteers annually. A hiker, gardener, and dancer, Leanna lives in Asheville, N.C.

 

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Closed Captioning

We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

Learning Credits and CEUs

American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

• American Institute of Certified Planners Continuing Maintenance (AICP CM)
• Landscape Architecture Continuing Education System (LA CES PDH) (most HSW approved)
• National Recreation and Park Association (NRPA) CEU equivalency petition
• CEU/PDH equivalency petition for other accepting organizations

Learning credits are free for attendees for American Trails webinars and the International Trails Symposium, as well as for other conferences, webinars, and workshops we offer credits for. Learn more here.

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Disclaimer

While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.

Terms and Privacy Policy

By registering for our webinars, you submit your information to the webinar organizer and associated presenters and sponsors, who may use it to communicate with you regarding this event and their other services. Your organization may also be added to the American Trails Business Directory. You can easily cancel your registration at any time.

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2,226 views • posted 07/31/2023