filed under: economics of trails

Effectively Using Social Media to Market Your Trail or Organization

This webinar will help “cut through the noise” of what the social media platforms actually do, who they target, and how to use them effectively.

Presented by:

Event Details

October 06, 2022

10:00 AM to 11:00 AM (Pacific Time) {more time zones}

11:00 AM to 12:00 PM (Mountain Time)
12:00 PM to 01:00 PM (Central Time)
01:00 PM to 02:00 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost:

  • CEUs are FREE for this webinar.
  • Note:

    Closed Captioning is available for this webinar.
    Learning Credits
    are available for this webinar.


    This webinar is free. Would you consider a donation to support this webinar?


    Webinar Outline

    This webinar will explain the social media platforms that are available including Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube. It will explain the platforms’ individual reach, the audiences that they target, and clarify what platforms might be better for your organization/trail.

    Our social media expert’s approach is to lean into authenticity, listening, responsiveness, and valuable/compelling content. While a responsible use of puns and humor is essential, it's even more essential in times of crisis to be present and responsive. We will also have two additional presenters who have a robust social media presence for their respective regional and national presence that will explain what platforms they use specifically and why.

    Learning Objectives:

    • Learn about multiple social media platforms and what each of them do
    • Acquire an understanding that using all social media platforms is not necessary
    • Discover new social media techniques to help grow your social media presence


    Webinar Partners


    Dani Tinker, Senior Director of Digital Communications, Meals on Wheels America
    Portland, Oregon

    Dani has spent her career advocating for those without a voice – the people and places left behind – and telling the stories that captivate, educate and inspire people around those causes. For more than a decade, she has built passionate communities online at organizations like the Natural Resources Defense Council, U.S. Fish and Wildlife Service, Student Conservation Association, and National Wildlife Federation. Now, Dani leads the digital strategy at Meals on Wheels America to instill hope, warm hearts, and inspire generosity from new and existing supporters. In her spare time, she can often be found hiking through the forest looking for salamanders and frogs.


    Julie Smith, Executive Director, TRED Rome/Floyd

    Julie Smith is the Executive Director of TRED (Trails for Recreation and Economic Development) Rome Floyd, the only non-profit trail advocacy group in Northwest Georgia. Julie helped to found TRED in 2012 and served as board president until she stepped into her current role in 2020. Julie's past experiences include working in the media industry, higher education, and from 2007 to 2019 she and her husband owned and operated a community bicycle shop in Rome. TRED began when the county commission voted against a federal grant that would provide a critical connection in the Downtown Rome multi-use trail network. Citizens rallied and raised the needed matching grant funds saving the project and TRED was enhance, promote, and expand the 13-mile trail network to connect neighboring communities. TRED has built over 15-miles of mountain bike and hiking trails in Rome and Floyd County and has partnered with the city and county governments to fund and construct over 6 additional miles to the current urban trail system. Julie is grateful that she gets paid to walk, run, and bike on the trails.


    Cecilia Aleman, Social Media and Website Manager, Student Conservation Association (SCA)
    Alexandria, VA

    Cecilia Aleman is a Digital Media Producer specializing in nonprofit communications. As Social Media and Website Manager for the Student Conservation Association (SCA), she is responsible for creating digital content and leading the organization’s social media strategy on various channels including Instagram, Facebook, Twitter, LinkedIn, and TikTok. Prior to joining SCA in 2019, Cecilia worked at The Water Research Foundation where she launched and grew the foundation’s social media presence. She has also produced content for small businesses and NGOs as a freelance copywriter. Cecilia received a Bachelor’s of Science degree in Mass Communications and Creative Advertising from Virginia Commonwealth University.


    Closed Captioning

    We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

    Learning Credits and CEUs

    American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

    • American Institute of Certified Planners Continuing Maintenance (AICP CM)
    • Landscape Architecture Continuing Education System (LA CES PDH)
    • National Recreation and Park Association (NRPA) CEU equivalency petition
    • CEU/PDH equivalency petition for other accepting organizations

    Learning credits are free for attendees for American Trails webinars and the International Trails Symposium, as well as for other conferences, webinars, and workshops we offer credits for. Learn more here.


    While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff.

    Terms and Privacy Policy

    By registering for this webinar, you submit your information to the webinar organizer and associated presenters and sponsors, who may use it to communicate with you regarding this event and their other services. You can easily cancel your registration at any time.

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