This session focuses on the innovative Great Divide Mountain Bike Route and Underground Railroad Bicycle Route.
Using compelling themes and unique partnerships, Adventure Cycling Association broadened our appeal resulting in unequaled media recognition and a growing membership base. This session focuses on two the innovative Great Divide Mountain Bike Route and Underground Railroad Bicycle Route. The Great Divide is an innovative trail, in that we fashioned a Canada-to-Mexico cycling route out of what was already there: simply linking together and mapping existing public travel-ways. The Underground Railroad Bicycle Route explores one of the many fabled paths to freedom; from the Deep South to Canada. We worked in partnership with the University of Pittsburgh’s Center for Minority Health to highlight this cultural struggle while celebrating diversity and promoting health and recreation. The ideas are replicable for any organization, no matter the size.