Backcountry Discovery Routes® and Tourism: How Adventure Motorcyclists Can Help Your Community

In 2017, BDR routes generated $17.3 million in new tourism expenditures, with the average traveling party spending $3,769 on their BDR trip.


BDR Tourism Whitepaper 0219


Published January 01, 2019

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Why Trails?

Whether hiking, bicycling, riding on horseback or participating in motorized recreation nearly everyone uses trails for a similar goal – to spend time outdoors. This time outside, whether a short walk down a paved trail to work in an urban setting, or a hike to a point reachable to only a few Americans makes trail users happier people.

The Trail Town Guide

Breathe more life (and funds) into your rural trailside town. Not every community revival looks the same, but this step-by-step guide shares all the secrets we've learned in our 10+ years of successful Trail Town development. We've built the framework. You just need to pedal it forward.

I Heart Trails Tourism Strategy

While not traditionally viewed as attractions that contribute to tourism and local economies, trails have become destination worthy sites and formidable economic generators. Trails and tourism have become intertwined to the benefit of communities, small businesses, and points of interest.

Kentucky Trail Towns - A How-to-Guide for Communities

Recreational trails and rivers can really help boost a community’s tourism traffic. This guide is designed to help leaders of these Trail Towns take advantage of the economic opportunity brought by the attraction of trails and rivers. It will help you transform your town into a more inviting and memorable tourist destination as well as a better place for residents to live, work and play. The elements in this guide are only suggestions. Feel free to modify or adapt these ideas in Assessments I & II to best suit your town. After all, your approach should be as unique as your community.