Social Media + Trails: Growing and Engaging Your Followers

With the growing popularity of social media many trail professionals have questions and concerns about what social media can mean for their trails. This webinar will help answer those questions.

Presented by:

Event Details

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July 18, 2019

10:00 AM to 11:30 AM (Pacific Time) {more time zones}

11:00 AM to 12:30 PM (Mountain Time)
12:00 PM to 01:30 PM (Central Time)
01:00 PM to 02:30 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost: FREE


Closed Captioning is available for this webinar.
Learning Credits
are available for this webinar.

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Webinar Outline

Social media can be a powerful marketing tool for trails, giving us the ability to reach people by the thousands, fundraise, engage, and show the value of trails. On the flip side, social media can also lead to problems – such as trail users engaging in dangerous behavior for “photo opportunities.” In this webinar we will hear from three experts on how they manage their social media platforms to reach tens of thousands of followers, best practices for using social media, and the potential pitfalls to look out for in the social media era.

Learning Objectives:

  • The different ways to make social media work for you and your trails.
  • The potential hazards presented by social media.
  • The difference between social media platforms.


Webinar Partners


Casey Schreiner, Founder, Modern Hiker

In addition to his work as an award-winning television writer and producer, Casey Schreiner has been a leading figure in the Los Angeles hiking scene since 2006, when he founded the site Modern Hiker. Since then, the site has grown to become the most-read hiking website on the West Coast, covering hundreds of trails from Canada to Mexico, breaking national news about public lands vandals, and offering in-depth reporting on outdoor issues facing the West.

On Modern Hiker, Schreiner broke the national news story of Casey Nocket’s social media posts documenting her 2014 vandalism spree of National Parks and Monuments across the West. This work documenting and contextualizing evidence on social media was instrumental in the Park Service’s case against Nocket.


Danny Gross, Founder, National Park Geek

Danny is the founder and Chief Geek at National Park Geek. National Park Geek is a movement to share and enhance our National Parks founded in 2015. The movement helps to share the park spirit daily on Instagram@nationalparkgeek through images from a community of over 290K followers. The goal is to share the good that comes from spending time with nature along with the history and culture of the 400+ NPS sites. National Park Geek also provides products to over 130 NPS park visitor center bookstores and the non-profit associations that run them. The community also has had meet ups and photography events in the parks.


Jerrica Archibald, Communications Manager, Tread Lightly!, Inc.

Jerrica Archibald is the Communications Manager for Tread Lightly!, a national nonprofit dedicated to minimizing recreation impacts through education and stewardship, with a niche in addressing motorized recreation issues. She is a Utah native with a bachelor's degree in Communication/Journalism. Since 2011, Jerrica has focused on communication strategies and campaigns to address longstanding and emerging recreation issues through multiple social media platforms, e-newsletters and media engagement. In her spare time, she enjoys hiking, camping and exploring Utah's great outdoors.


Closed Captioning

We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

Learning Credits and CEUs

American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

  • American Institute of Certified Planners Continuing Maintenance (AICP CM)
  • Landscape Architecture Continuing Education System (LA CES PDH) (most HSW approved)
  • National Recreation and Park Association (NRPA) CEU equivalency petition
  • CEU/PDH equivalency petition for other accepting organizations

Learning credits are free for attendees for American Trails webinars and the International Trails Symposium, as well as for other conferences, webinars, and workshops we offer credits for. Learn more here.


While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.

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250 views • posted 05/16/2019