Using a Digital Platform to Connect Trails to Tourism

This webinar will explain the importance of integrating trails into a region's tourism network and highlight the Outdooractive platform & technology as one powerful tool to accomplish this.

Presented by:

Event Details

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March 16, 2023

10:00 AM to 11:00 AM (Pacific Time) {more time zones}

11:00 AM to 12:00 PM (Mountain Time)
12:00 PM to 01:00 PM (Central Time)
01:00 PM to 02:00 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost: FREE


Closed Captioning is available for this webinar.
Learning Credits
are available for this webinar.


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Webinar Outline

Trails are key components to any destination that allow both visitors and locals to explore, enjoy and connect with urban and natural areas. When trails are successfully integrated into a vision for generating or sustaining tourism, then both the trails and the entire destination can become visible to new audiences, attract funding and business interest, and secure a future fueled by sustainable tourism.

Outdooractive builds tools specifically for digitizing and then connecting trails and outdoor attractions to tourism organizations and those responsible for marketing destinations. Based in Immenstadt (in Bavaria) Germany, Outdooractive is among the world's leading platforms for outdoor tourism with over 880,000 routes focused on a wide range of outdoor activities. Outdooractive connects members of the tourism industry with a global outdoor community of more than 13 million registered users and has been integrating trails and trail networks into destination marketing plans since 1994.

In this webinar we will outline the important roles that trails can have in attracting visitors, and ways to make sure a trail is incorporated in the tourism vision or plan of a destination. This webinar will provide an overview of the Outdooractive platform, including a digital Trail Manager platform, as tools to link trails to larger audiences, streamline trail management practices, and ultimately connect trails to the broader tourism engine.

Learning Objectives:

  • Gain an overview of the mechanisms destinations use to promote tourism and how trails fit into these marketing mechanisms.
  • Provide a basic understanding of the Outdooractive tools & technology so that the process of linking trails to tourism can be visualized.
  • Offer an introduction to the role of trail managers in the process of linking trails to tourism and provide an overview of tools available to trail managers.

Questions & Answers

Webinar Resources

  • Outdooractive Business
  • Outdooractive Trail Management
  • Outdooractive Trade Fairs & Events

    Webinar Partners


    Johannes Meir, Project Manager, Outdooractive
    Immenstadt, Bavaria, Germany

    Johannes Meir is an Outdooractive Project Manager (specifically for cartography & Trail Management). As a geographer and cartographer, Johannes works to depict the world around us as accurately as possible. Outdooractive seeks to map the world of outdoor activities, including trail networks and POIs, as well offering the possibility to maintain and manage the entire trails and tourism infrastructure.


    Marcus Neff, Project Manager, Outdooractive
    Immenstadt, Bavaria, Germany

    Marcus Neff is a Project Manager at Outdooractive, meaning that he is the person literally building the websites and apps that serve to display a region’s trails in an interactive manner and connect them to a tourism network. Marcus is a data nerd and outdoor enthusiast from Portland, Oregon and with a background in human resources, supply chain, and competitive ski racing. Marcus works to bridge the gap between data and real-world use cases involving people, trails, and accessing the outdoors.


    Closed Captioning

    We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

    Learning Credits and CEUs

    American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

    • American Institute of Certified Planners Continuing Maintenance (AICP CM)
    • Landscape Architecture Continuing Education System (LA CES PDH) (most HSW approved)
    • National Recreation and Park Association (NRPA) CEU equivalency petition
    • CEU/PDH equivalency petition for other accepting organizations

    Learning credits are free for attendees for American Trails webinars and the International Trails Symposium, as well as for other conferences, webinars, and workshops we offer credits for. Learn more here.


    While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.

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    611 views • posted 12/05/2022