Measuring Our Success in Diversity, Equity, and Inclusion

This webinar will help you discover new and innovative ways to talk about diversity through both head and heart-centered lenses and measure success through qualitative and quantitative data.

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Event Details

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October 26, 2023

10:00 AM to 11:30 AM (Pacific Time) {more time zones}

11:00 AM to 12:30 PM (Mountain Time)
12:00 PM to 01:30 PM (Central Time)
01:00 PM to 02:30 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost: FREE


Closed Captioning is available for this webinar.
Learning Credits
are available for this webinar.

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Webinar Sponsor

This webinar is free to the public thanks to a generous sponsorship from Josephine Lawrence Hopkins Foundation.


Webinar Outline

What makes a great diversity initiative? Why do the work of fostering equity and inclusion? How can DEI help you grow? What do DEI initiatives look like for outdoor organizations? This session provides answers to these questions and more through discovering new and innovative ways to talk about diversity through both head and heart-centered lenses and measure success through qualitative and quantitative data. Learn about the organizational benefits of diversity, equity, inclusion, and access.

Learning Objectives:

  • Uncover the benefits of diversity, equity, and inclusion initiatives in outdoor spaces
  • Learn how to create an inclusive and equitable hiring plan
  • Understand how to leverage your qualitative and quantitative data to measure the impact of D.E.I. efforts.
  • Discover new strategies for goal setting in your strategic plan to make space for DEI initiatives
  • Hear real-world examples of successful diversity, equity, and inclusion initiatives in outdoor organizations


This webinar qualifies as a Health, Safety, and Welfare (HSW) course (via LA CES).

Webinar Resources

  • Menti-Meter Webinar Attendee Results (pdf)
  • TedTalk: No Way but Through (steps on how to own mess ups)
  • Resources: Evaluations/metrics of success and other items
  • Resources: How to measure belonging
  • 'Belonging' over DEI (using the term)
  • Stages of Belonging (Mountain)
  • Associated Guide
  • The Four Quadrants

    Webinar Partners


    Rachel Hailey (She/They), Founder and Transformationalist, DEI Outdoors
    North Adams, Massachusetts

    Rachel is the Owner/Transformationalist at DEI Outdoors, a national firm that deals directly with the outdoor industry to foster DEI in organizations. Her main objective is transforming the outdoor industry into a diverse, equitable, inclusive, and accessible space. Rachel is committed to creating an industry where anyone can experience, thrive, and lead the out of doors no matter their circumstances, and has a focus on underserved and underrepresented communities. She has served and inspired over 100 organizations in the creation of actionable systems aligned with creating diversity, equity, and inclusion in outdoor spaces. She is a frequent writer for industry publications like Adventure Park Insider and Ski Area Magazine and has given talks on DEI & Social Justice on international platforms. Outside of her endeavor to bridge the gap between racial and ethnic diversity in the outdoors and social justice, Rachel can be found hunting magical creatures in the woods with her daughter in the Berkshires of Western Massachusetts, where she is based.


    Closed Captioning

    We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

    Learning Credits and CEUs

    American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

    • American Institute of Certified Planners Continuing Maintenance (AICP CM)
    • Landscape Architecture Continuing Education System (LA CES PDH) (most HSW approved)
    • National Recreation and Park Association (NRPA) CEU equivalency petition
    • CEU/PDH equivalency petition for other accepting organizations

    Learning credits are free for attendees for American Trails webinars and the International Trails Symposium, as well as for other conferences, webinars, and workshops we offer credits for. Learn more here.


    While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.

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    6,067 views • posted 06/16/2023