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Festivals and Events: The Devil is in the Details

Learn the ins and outs of planning for an event for your trail to keep things running smoothly before, during, and after.

Presented by:

• Lynn Fuhler, Principal, Flying Compass

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Webinar Outline

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Festivals and events are a terrific way to raise funds, create relationships, and generate awareness. However, they can be very time and labor-intensive. During this webinar, learn how to pick the optimum event dates, develop sponsor packages, find sponsors and volunteers, sell tickets online, build a great website, use social media to promote the event, and keep things running smoothly before, during, and after your event.

Learning Objectives:

• To see the larger landscape when researching possible event dates
• To realize that one person cannot organize and manage an event by him or herself and the importance of creating a volunteer team
• To assure sponsors return again and again
• To recognize the role a website plays and why its value is unlike social media
• To understand the difference between a community event and one that drawers visitors and makes a more significant economic impact

Questions & Answers

Webinar Resources

• The Event Safety Alliance Reopening Guide: For Event Professionals During the COVID-19 Pandemic (pdf)
• The Event Safety Alliance Reopening Guide: Six Month Update (pdf)
  What We Have Learned about COVID-19 Since May 11, 2020

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Webinar Partners

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Presenter

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Lynn Fuhler, Principal, Flying Compass
Winston-Salem, North Carolina

Lynn Fuhler is the author of two books on festival and event management and has successfully organized and promoted numerous festivals and corporate and community events. She is the former Event Chairman of the all-volunteer Clearwater Jazz Holiday, then the largest free jazz festival in the Southeast US. She also served as the Tourism and Conventions Director of Clearwater and award-winning Clearwater Beach, Florida. Today, Lynn is a principal with Flying Compass. They market travel destinations and serve clients in the tourism, leisure and outdoor recreation industries through project development and management.

A native of Illinois and the greater St. Louis area, Lynn is now based in Winston-Salem, NC. She is currently working on her third book, Secrets to Successful Board Leadership: How Organizational Leadership Can Successfully Guide Nonprofit Management Forward.

 

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Closed Captioning

We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

Learning Credits and CEUs

American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

• American Institute of Certified Planners Continuing Maintenance (AICP CM)
• Landscape Architecture Continuing Education System (LA CES PDH) (most HSW approved)
• National Recreation and Park Association (NRPA) CEU equivalency petition
• CEU/PDH equivalency petition for other accepting organizations

Learning credits are free for attendees for American Trails webinars and the International Trails Symposium, as well as for other conferences, webinars, and workshops we offer credits for. Learn more here.

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Disclaimer

While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.

Terms and Privacy Policy

By registering for our webinars, you submit your information to the webinar organizer and associated presenters and sponsors, who may use it to communicate with you regarding this event and their other services. Your organization may also be added to the American Trails Business Directory. You can easily cancel your registration at any time.

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