filed under: travel and tourism

Festivals and Events: The Devil is in the Details

Learn the ins and outs of planning for an event for your trail to keep things running smoothly before, during, and after.

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Event Details

** This event has passed **

February 24, 2022

10:00 AM to 11:30 AM (Pacific Time) {more time zones}

11:00 AM to 12:30 PM (Mountain Time)
12:00 PM to 01:30 PM (Central Time)
01:00 PM to 02:30 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost:

  • CEUs are FREE for this webinar.
  • Note:

    Closed Captioning is available for this webinar.
    Learning Credits
    are available for this webinar.


    This webinar is free. Would you consider a donation to support this webinar?


    Webinar Outline

    Festivals and events are a terrific way to raise funds, create relationships, and generate awareness. However, they can be very time and labor-intensive. During this webinar, learn how to pick the optimum event dates, develop sponsor packages, find sponsors and volunteers, sell tickets online, build a great website, use social media to promote the event, and keep things running smoothly before, during, and after your event.

    Attendees of this webinar will have the chance to win a free copy of a set of Lynn’s book Secrets to Successful Events.

    Attendees of this webinar will have the chance to win a free copy of a set of Lynn’s book Secrets to Successful Events.

    Learning Objectives:

    • To see the larger landscape when researching possible event dates
    • To realize that one person cannot organize and manage an event by him or herself and the importance of creating a volunteer team
    • To assure sponsors return again and again
    • To recognize the role a website plays and why its value is unlike social media
    • To understand the difference between a community event and one that drawers visitors and makes a more significant economic impact


    This webinar qualifies as a Health, Safety, and Welfare (HSW) course (via LA CES).

    Questions & Answers

    Webinar Resources


    Webinar Partners


    Lynn Fuhler, Principal, Flying Compass
    Winston-Salem, North Carolina

    Lynn Fuhler is the author of two books on festival and event management and has successfully organized and promoted numerous festivals and corporate and community events. She is the former Event Chairman of the all-volunteer Clearwater Jazz Holiday, then the largest free jazz festival in the Southeast US. She also served as the Tourism and Conventions Director of Clearwater and award-winning Clearwater Beach, Florida. Today, Lynn is a principal with Flying Compass. They market travel destinations and serve clients in the tourism, leisure and outdoor recreation industries through project development and management.

    A native of Illinois and the greater St. Louis area, Lynn is now based in Winston-Salem, NC. She is currently working on her third book, Secrets to Successful Board Leadership: How Organizational Leadership Can Successfully Guide Nonprofit Management Forward.


    Closed Captioning

    We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

    Learning Credits and CEUs

    American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

    • American Institute of Certified Planners Continuing Maintenance (AICP CM)
    • Landscape Architecture Continuing Education System (LA CES PDH) (most HSW approved)
    • National Recreation and Park Association (NRPA) CEU equivalency petition
    • CEU/PDH equivalency petition for other accepting organizations

    Learning credits are free for attendees for American Trails webinars and the International Trails Symposium, as well as for other conferences, webinars, and workshops we offer credits for. Learn more here.


    While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.

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