Festivals and Events: The Devil is in the Details

Learn the ins and outs of planning for an event for your trail to keep things running smoothly before, during, and after.

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Event Details

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February 24, 2022

10:00 AM to 11:30 AM (Pacific Time) {more time zones}

11:00 AM to 12:30 PM (Mountain Time)
12:00 PM to 01:30 PM (Central Time)
01:00 PM to 02:30 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost: FREE


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Webinar Outline

Festivals and events are a terrific way to raise funds, create relationships, and generate awareness. However, they can be very time and labor-intensive. During this webinar, learn how to pick the optimum event dates, develop sponsor packages, find sponsors and volunteers, sell tickets online, build a great website, use social media to promote the event, and keep things running smoothly before, during, and after your event.

Attendees of this webinar will have the chance to win a free copy of a set of Lynn’s book Secrets to Successful Events.

Attendees of this webinar will have the chance to win a free copy of a set of Lynn’s book Secrets to Successful Events.

Learning Objectives:

  • To see the larger landscape when researching possible event dates
  • To realize that one person cannot organize and manage an event by him or herself and the importance of creating a volunteer team
  • To assure sponsors return again and again
  • To recognize the role a website plays and why its value is unlike social media
  • To understand the difference between a community event and one that drawers visitors and makes a more significant economic impact


This webinar qualifies as a Health, Safety, and Welfare (HSW) course (via LA CES).

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Webinar Partners


Lynn Fuhler, Principal, Flying Compass
Winston-Salem, North Carolina

Lynn Fuhler is the author of two books on festival and event management and has successfully organized and promoted numerous festivals and corporate and community events. She is the former Event Chairman of the all-volunteer Clearwater Jazz Holiday, then the largest free jazz festival in the Southeast US. She also served as the Tourism and Conventions Director of Clearwater and award-winning Clearwater Beach, Florida. Today, Lynn is a principal with Flying Compass. They market travel destinations and serve clients in the tourism, leisure and outdoor recreation industries through project development and management.

A native of Illinois and the greater St. Louis area, Lynn is now based in Winston-Salem, NC. She is currently working on her third book, Secrets to Successful Board Leadership: How Organizational Leadership Can Successfully Guide Nonprofit Management Forward.


Closed Captioning

We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

Learning Credits and CEUs

American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

  • American Institute of Certified Planners Continuing Maintenance (AICP CM)
  • Landscape Architecture Continuing Education System (LA CES) (most HSW approved)
  • National Recreation and Park Association (NRPA) CEU equivalency petition
  • CEU/PDH equivalency petition for other accepting organizations

Learning credits are free for attendees for American Trails webinars and the International Trails Summit, as well as for other trail and outdoor recreation-related conferences, webinars, and workshops we offer credits for. Learn more here.



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3,707 views • posted 12/16/2021