Taking the Mystery Out of Successful Trail Marketing
How to market a new trail.
Presenter: Eoin Hogan, Rural Recreation Officer, Clare Local Development Company, Ireland
You’ve planned, developed, and built your dream trail– now how do you promote it? In this presentation we’ll look at marketing your trail for the future. We’ll cover how to integrate your brochures, signage, merchandise, and online presence under one brand. The outcome will be increased footfall and a more successful trail. This presentation will detail real-world examples of successful trail marketing approaches and how these can be replicated on your trails, whether they are a short local trail or a long multi-day trail.
Over the last two years American Trails has worked with Active Strategies to find out how we can best serve the trail community. These are the results.
The emergence of electric bicycles, commonly known as e-bikes, is a rapidly growing component of the bicycle market in the US. As a transportation option, they represent an opportunity to reduce vehicle use and emissions, as well as the physical barriers to cycling. For use on trails, they present similar opportunities to reduce barriers to cycling but, as a new use, present new challenges for trail management.
The study asked e-bike users in the greater Sacramento area about the reasons why they chose to invest in an e-bike, the ways in which they use their e-bikes, positive and negative aspects of using e-bikes, and reactions from friends and family members.
The 2016-2021 Strategic Agenda for Pedestrian and Bicycle Transportation builds on 25 years of progress toward increasing walking and biking safety and activity throughout the United States. The 1994 National Bicycling and Walking Study: Transportation Choices for Changing America set the stage for advancing safe, accessible, comfortable, and well-used pedestrian and bicycle transportation networks, with a focus on increasing trips and reducing injuries and fatalities.