Trail Detective

Taking the Mystery Out of Successful Trail Marketing

How to market a new trail.

Presenter: Eoin Hogan, Rural Recreation Officer, Clare Local Development Company, Ireland

You’ve planned, developed, and built your dream trail– now how do you promote it? In this presentation we’ll look at marketing your trail for the future. We’ll cover how to integrate your brochures, signage, merchandise, and online presence under one brand. The outcome will be increased footfall and a more successful trail. This presentation will detail real-world examples of successful trail marketing approaches and how these can be replicated on your trails, whether they are a short local trail or a long multi-day trail.

View This Presentation Online

More articles in this category

2022 CDT Small Business Survey

posted Feb 14, 2023

From August to December 2021, the Continental Divide Trail Coalition surveyed 136 small business owners in 38 communities located along the Continental Divide Trail to learn more about how the Continental Divide Trail impacts their businesses, the local economy, and their support for public lands.

Impact of Trails Hub

posted Apr 11, 2022

Everything you need to know about the positive impact of trails on health, environment, economics, and more.

Deciding on Trails: 7 Practices of Healthy Trail Towns

posted Jan 25, 2022

A book review of Amy Camp's 2020 book of ideas to help fulfill dreams of developing a trail town program.

Five Iconic Trails Under 50 Miles

posted Feb 15, 2021

A trail need not be over 100 miles in length to become a travel destination. Plenty of people desire shorter trail experiences and are willing to design a trip around them just the same.

744 views • posted 02/19/2018