filed under: travel and tourism
Taking the Mystery Out of Successful Trail Marketing
How to market a new trail.
Presenter: Eoin Hogan, Rural Recreation Officer, Clare Local Development Company, Ireland
You’ve planned, developed, and built your dream trail– now how do you promote it? In this presentation we’ll look at marketing your trail for the future. We’ll cover how to integrate your brochures, signage, merchandise, and online presence under one brand. The outcome will be increased footfall and a more successful trail. This presentation will detail real-world examples of successful trail marketing approaches and how these can be replicated on your trails, whether they are a short local trail or a long multi-day trail.
Everything you need to know about the positive impact of trails on health, environment, economics, and more.
A book review of Amy Camp's 2020 book of ideas to help fulfill dreams of developing a trail town program.
A trail need not be over 100 miles in length to become a travel destination. Plenty of people desire shorter trail experiences and are willing to design a trip around them just the same.
The purpose of this co-learning plan was to identify the relationships that have added to the development of the sport of mountain biking as an ecotourism economy in the Marquette area.