Trail Detective

Taking the Mystery Out of Successful Trail Marketing

How to market a new trail.

Presenter: Eoin Hogan, Rural Recreation Officer, Clare Local Development Company, Ireland

You’ve planned, developed, and built your dream trail– now how do you promote it? In this presentation we’ll look at marketing your trail for the future. We’ll cover how to integrate your brochures, signage, merchandise, and online presence under one brand. The outcome will be increased footfall and a more successful trail. This presentation will detail real-world examples of successful trail marketing approaches and how these can be replicated on your trails, whether they are a short local trail or a long multi-day trail.

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