Trail Detective

Taking the Mystery Out of Successful Trail Marketing

How to market a new trail.

Presenter: Eoin Hogan, Rural Recreation Officer, Clare Local Development Company, Ireland

You’ve planned, developed, and built your dream trail– now how do you promote it? In this presentation we’ll look at marketing your trail for the future. We’ll cover how to integrate your brochures, signage, merchandise, and online presence under one brand. The outcome will be increased footfall and a more successful trail. This presentation will detail real-world examples of successful trail marketing approaches and how these can be replicated on your trails, whether they are a short local trail or a long multi-day trail.

View This Presentation Online

More Articles in this Category

Withlacoochee State Trail

This National Recreation Trail is enjoyed by more than 350,000 hikers, cyclists, skaters, runners, and horseback riders every year.

The Maah Daah Hey Trail Sully Restoration and Surfacing

The Maah Daah Hey Trail (MDHT) is a legendary 144-mile non-motorized, single-track trail that runs from Medora to south of Watford City in North Dakota.

September 11th National Memorial Trail to Offer Interactive Map

The September 11th National Memorial Trail is a 1,300-mile system of trails and roadways that link the National September 11 Memorial and Museum in New York City, the National 9/11 Pentagon Memorial in Arlington, Virginia, and the Flight 93 National Memorial in Shanksville, Pennsylvania.

Recreation Ecology Literature Review

Recreation ecology is the scientific study of environmental impacts resulting from recreational activity in protected natural areas. The nature of a literature review is to summarize what has been studied, what has been learned, and what the experts have concluded.