Marketing and Promotion Webinars

Webinar recordings are available for FREE and immediate download in our online store.

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Social Media: Better Engagement, Less Effort

Upcoming: August 15, 2024

This webinar will share social media efficiency tools that your team can start using to speed up your workflow, demonstrate their "Trial by Death" social media process, and share real world examples of great brand-first content creation that will help you start generating great (and easy) ideas.

Using Ribbon Cutting Ceremonies and Other Events to Build Congressional Support for Trails and RTP

Upcoming: July 11, 2024

Learn how to host trail ribbon cutting ceremonies and other events to attract support for trails from decision makers - including Members of Congress.

Using Film Festival Events to Fundraise and Build Community

March 02, 2023

Learn about the World Trails Film Festival’s unique program approach to organizing their advocacy film festival and how community screening events can benefit host organizations.

Introduction to Marketing for Non-Marketers and Small Agencies

January 26, 2023

Learn how to best leverage your limited time to focus on promotional tactics that help you reach your goals.

Effective Communication with Elected Officials

January 19, 2023

This webinar will discuss successful tactics and strategies to engage lawmakers in securing public funding and innovative policy initiatives that support the development of trail networks in leading communities.

Effectively Using Social Media to Market Your Trail or Organization

October 06, 2022

This webinar will help “cut through the noise” of what the social media platforms actually do, who they target, and how to use them effectively.

Utilizing Signage to Secure Sponsorship, Funding, and Trail Enhancements

April 07, 2022

Discussing a strategic partnership that delivers a full solution of design, operations, installation, technology, and sponsorship sales that generate significant revenue for municipalities while enhancing trail systems.

Festivals and Events: The Devil is in the Details

February 24, 2022

Learn the ins and outs of planning for an event for your trail to keep things running smoothly before, during, and after.

Creating a SMART Sustainable Safety Sign Initiative Program

May 27, 2021

This webinar will discuss a strategic partnership that delivers a full solution of design, operations, installation, technology, and sponsorship sales that generate significant revenue for municipalities while enhancing their trail systems.

Creating Culture Change Through Outdoor Recreation

May 27, 2020

See how a park district committed itself to reinventing its facilities, programs, and events to serve 21st century audiences while at the same time helping to change the image and culture of what had been considered a “dying” rust belt community.

Engage Your Elected Officials! The Importance of Political Leadership

July 26, 2018

Moderated by Brian Housh with Rails to Trails Conservancy and presented by a panel of elected officials, this webinar will discuss successful tactics & strategies employed to establish funding mechanisms and innovative policy initiatives that support the development of trail networks demanded by constituents.

Effective Fundraising for Trails and Greenways

January 30, 2014

This webinar examines strategies for raising funds and garnering resources to move a trail or greenway project from vision to reality.