Utilizing Signage to Secure Sponsorship, Funding, and Trail Enhancements

Discussing a strategic partnership that delivers a full solution of design, operations, installation, technology, and sponsorship sales that generate significant revenue for municipalities while enhancing trail systems.

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Event Details

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April 07, 2022

10:00 AM to 11:00 AM (Pacific Time) {more time zones}

11:00 AM to 12:00 PM (Mountain Time)
12:00 PM to 01:00 PM (Central Time)
01:00 PM to 02:00 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost: FREE


Closed Captioning is available for this webinar.
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Webinar Outline

This webinar will be LIVE ON THE TRAIL from one of Smart Outdoor’s most recent projects in San Ramon, CA! It will also be streamed live on Facebook.

Do you want to create a corporate national and local program for your trails that creates significant funding and enhancements for your trails? This webinar will provide an update from our May 2021 webinar, discussing a strategic partnership that delivers a full solution of design, operations, installation, technology, and sponsorship sales that generate significant revenue for municipalities while enhancing their trail systems. Since the last webinar, new partnerships have formed (with the help of American Trails), and the presenters are eager to share their success stories from other trails.

Smart Outdoor is the only company in the nation working with municipalities to develop a smart sustainable safety sign innovative program. Here is a brief synopsis of our program: All trail signs will be located at trailheads and access points and mile markers are set at accurate placements for trail users to view. Each sign will contain trail rules, maps, and branding. Every sign will include a 911 locator sticker and a unique QR code for the trail, offering close proximity to county happenings, local restaurants, bike rentals, and running stores. All signs are double sided and each of the signs will be featured at each mile marker. Information will be uploaded into the emergency 911 CAD services.

Smart Outdoor has teamed-up with Liquid Outdoor Media, a national media and tech company, to provide a full solution for smart trail implementation and sponsorship. This strategic partnership combines the expertise to deliver a full solution of design, operations, installation, technology, and sponsorship sales that generate significant revenue for municipalities while enhancing their trail systems. All signs and mile markers generated from this program were purchased by Smart Outdoor.

Relationship with American Trails

In 2020, American Trails was introduced to this program and has been featured on the smart trail platform live. American Trails has officially partnered with Smart Outdoor to bring this service to other trails around the county that are looking to update their trails with new signs and receive revenue for trail upkeep - all while keeping trails sustainable and enjoyable for trail users.

A percentage from the profits from sales will go to support the Trail Fund, a new grant program of American Trails that is dedicated to maintaining and enhancing America’s trails through maintenance, research, and stewardship training projects.

Learning Objectives:

  • Learn how to secure sponsorships for your trails with continuous revenue for years to come
  • Learn how to make your trail smart
  • How to make your trails safer through 911


This webinar qualifies as a Health, Safety, and Welfare (HSW) course (via LA CES).

Webinar Resources


Webinar Partners


Ivan Bellotto, President, Smart Outdoor, Inc.

Ivan is founder and President of Smart Outdoor and responsible for all executive functions and business development opportunities. Ivan attended St Luke’s in New Cannan CT and then studied at the University of Tampa in Florida. He then got involved in promotions and special events. He then started working for his family business in Mahopac, Camp Kiwi, which is now Kiwi Country Day Camp which he’s a partner. For over 25 years he worked overseeing day to day operations and help create a lot of the look and feel of the property. Ivan then founded Smart Outdoor, Inc. as a way to offer safety for users while out on trails using smart phone capabilities and high-quality signs providing while providing sustainable revenue source back to the trails. Ivan has spoken about the unlocking the hidden revenue in your trails at the National Parks and Recreation Show, Florida Parks and Recreation Show, and American Trails Symposium.


Luis Diaz, Director of Project Management, Smart Outdoor, Inc.

Luis Diaz joined Smart Outdoor in 2020 and serves as Director of Operations and a member of the board of directors. As Director of Project Management, Luis is responsible for the fabrication, coordination, and installation of all signage and mile markers throughout our network of trails. Luis brings years of sales and operating experience and is currently a licensed real estate salesperson working for Century 21 in Brewster NY. Luis is fluent in Spanish and known as one of the top bilingual agents in the area.


Patrick Sherry, Co-Founder and Managing Partner, Liquid Outdoor

With over 25 years’ experience in the advertising/marketing industry, Pat has constructed one of the most innovative and well-respected national out-of-home media/sponsorship companies in the country. By combining his expertise in media/sponsorship, deep relationships with marketers and real-estate owners, Liquid has created some of the most unique and powerful high-tech media and sponsorship assets in the market.


Baret Upham, Chief Revenue Officer, Liquid Outdoor

Baret started his advertising career in 2003 and began a journey in media and sponsorship sales with some of the largest companies in the out-of-home business including JCDecaux and Intersection. He has a track record of evaluating and implementing improved strategies for Sales and Marketing that drastically increased revenue. Over the course of his career, he has leveraged his long-standing relationships with top-tier marketers across the country to specialize in bringing new products to the marketplace.


Closed Captioning

We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

Learning Credits and CEUs

American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

  • American Institute of Certified Planners Continuing Maintenance (AICP CM)
  • Landscape Architecture Continuing Education System (LA CES) (most HSW approved)
  • National Recreation and Park Association (NRPA) CEU equivalency petition
  • CEU/PDH equivalency petition for other accepting organizations

Learning credits are free for attendees for American Trails webinars and the International Trails Summit, as well as for other trail and outdoor recreation-related conferences, webinars, and workshops we offer credits for. Learn more here.



While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.

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4,379 views • posted 03/21/2022