Using Ribbon Cutting Ceremonies and Other Events to Build Congressional Support for Trails and RTP

Learn how to host trail ribbon cutting ceremonies and other events to attract support for trails from decision makers - including Members of Congress.

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Event Details

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July 11, 2024

10:00 AM to 11:00 AM (Pacific Time) {more time zones}

11:00 AM to 12:00 PM (Mountain Time)
12:00 PM to 01:00 PM (Central Time)
01:00 PM to 02:00 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost: FREE


Closed Captioning is available for this webinar.
Learning Credits
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Webinar Outline

Learn how and why to host trail ribbon cutting ceremonies and other events to attract support for trails from decision makers - including Members of Congress. and nonmotorized devices, used primarily on natural surfaces, but also applicable to paved surfaces.

Learning Objectives:

  • Learn how/when to invite your Members of Congress and other decision makers to trail events to best ensure they participate
  • Learn how to attract media coverage of your trail events
  • Learn how to leverage your trail events to garner support for RTP and other trail programs


This webinar qualifies as a Health, Safety, and Welfare (HSW) course (via LA CES).

Webinar Resources

  • Who are My Members of Congress?
  • Outdoor Recreation Roundtable State-by-State Economic Data
  • What is the RTP? Recreational Trails Program Infographics
  • Additional Ribbon Cutting Examples Shared by Attendees


    Webinar Partners


    Duane Taylor, Director, Safe and Responsible Use Programs, Motorcycle Industry Council
    Great Falls, Montana

    Duane Taylor serves as Director, Safe and Responsible Use Programs for the Motorcycle Industry Council, Specialty Vehicle Institute of America, and Recreational Off-Highway Vehicle Association. MIC/SVIA/ROHVA are the trade associations that represent the powersports industry.  Previously, Taylor served as Executive Director of the National Off-Highway Vehicle Conservation Council, where he led a variety of nationwide initiatives to support land access, trail projects, and responsible recreation.


    Derrick Crandall, Co-Chair, Coalition for Recreational Trails
    Washington, DC

    Derrick Crandall is Counselor to the National Park Hospitality Association and CEO of Outdoor Solutions USA. He recently retired from the American Recreation Coalition/Outdoor Recreation Roundtable after 37 years as its President. He Co-Chairs the Coalition for Recreational Trails and was Vice Chair of Interior’s Outdoor Recreation Advisory Committee. He received Presidential appointments to the President’s Commission on Americans Outdoors from 1985 to 1987 and the President’s Commission on Environmental Quality in 1991. He served on Brand USA and Western Governors Association advisory panels and was Chairman of the Take Pride in America Advisory Board, appointed by the Secretary of the Interior. He was a Founding Director of the National Forest Foundation, appointed by the Secretary of Agriculture. Among the dozens of public-policy efforts in which he has played a central role are Great Outdoor Month, the National Scenic Byways Program, Recreation Fee Demonstration Program, Recreational Trails Program, Wallop-Breaux Program, unification of federal campground reservations and the National Recreation Lakes Study Commission. He has received numerous national awards, including Chevron’s Conservation Award, induction into the RV Hall of Fame, a Centennial Award from the Forest Service, and Interior’s Spirit of Take Pride Award. USA Today references him as “the outdoor guru.” Mr. Crandall attained Certified Association Executive and Fellow designations from the American Society of Association Executives (ASAE) and served on its board for seven years, including two terms as Vice Chairman. He now enjoys connecting his five grandkids, ages 7 to 13, with the Great Outdoors.


    Whitney Potter Schwartz, Senior Vice President, Outdoor Recreation Roundtable (ORR)
    Washington, DC Area

    Whitney Potter Schwartz is Senior Vice President at Outdoor Recreation Roundtable (ORR) where she oversees branding and communications, strategy, and events. She supports ORR’s development and operations goals through new partnerships and elevating ORR’s policy objectives for the outdoor economy at the national level. She is also focused on building a sustainability and climate strategy for the outdoor recreation economy and elevating recreation in the national dialogue. Whitney brings a wealth of experience and expertise to ORR, having held significant roles in strategic communications in the non-profit and political sectors. Whitney’s background includes over 14 years working in the U.S. Senate and U.S. House, most recently serving as Deputy Chief of Staff and Communications Director for U.S. Senator Martin Heinrich of New Mexico. Whitney has helped lead a number of major communications strategies and policy decisions, including playing a key role in protecting public lands, increasing access to the outdoors, and growing the clean energy economy. She also worked as the Communications Director for the American Civil Liberties Union (ACLU) of New Mexico and as a Communications and Publications Associate at the Institute for Women’s Policy Research. New Jersey native turned University of New Mexico Lobo, Whitney now lives in the D.C. area with her husband and two children. She is an avid skier and passionate about exploring America’s public lands.


    Jodi Bellefeuille, Recreational Trails Program (RTP) Grant Coordinator, Oregon Parks and Recreation Department
    Salem, Oregon

    Jodi Bellefeuille is the Recreational Trails Program (RTP) grant coordinator at the Oregon Parks and Recreation Department. She also serves as a State Trail Administrator representative on the Coalition for Recreational Trails advisory committee.


    Closed Captioning

    We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

    Learning Credits and CEUs

    American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

    • American Institute of Certified Planners Continuing Maintenance (AICP CM)
    • Landscape Architecture Continuing Education System (LA CES) (most HSW approved)
    • National Recreation and Park Association (NRPA) CEU equivalency petition
    • CEU/PDH equivalency petition for other accepting organizations

    Learning credits are free for attendees for American Trails webinars and the International Trails Summit, as well as for other trail and outdoor recreation-related conferences, webinars, and workshops we offer credits for. Learn more here.



    While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.

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    783 views • posted 06/07/2024