filed under: trail inventory & capacity

Trails Count: Getting the Most Out of Trail Use Data

Learn from industry experts, advocates, and practitioners about how to get the most out of data on trail use and how these data can be leveraged to support trail maintenance and development in your community.

Presented by:

Event Details

Wednesday, November 10, 2021

10:00 AM to 11:30 AM (Pacific Time) {more time zones}

11:00 AM to 12:30 PM (Mountain Time)
12:00 PM to 01:30 PM (Central Time)
01:00 PM to 02:30 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost:

  • CEUs are FREE for this webinar.
  • Note:

    Closed Captioning is available for this webinar.
    Learning Credits
    are available for this webinar.

    This webinar is free. Would you consider a donation to support this webinar?

    You can also donate with this link if you have any issues with the above form.


    Webinar Sponsor

    This webinar is free to the public, thanks to a generous sponsorship from Eco-Counter, Inc.


    Webinar Outline

    Data collection on trail use is an essential tool to capture usage trends, support funding efforts, communicate with local stakeholders and so much more. From automated counters to GPS traces, surveys to economic impact studies, today data on trail use is more available than ever. Analyzing, applying and getting the most out of that data, however, can often feel like a minefield and many organizations struggle to put all of that data to good use.

    What are the best practices for applying trail use data? What do different sources of data tell us about how and when trails are used? What are some quick-wins? How can trail count data be communicated with local stakeholders and the public?

    During this panel webinar, learn from industry experts, advocates, and practitioners about how to get the most out of data on trail use and how these data can be leveraged to support trail maintenance and development in your community.

    Speakers are TBD.

    Learning Objectives:

    • Learn best-practices for analyzing, communicating and applying trail use data.
    • Understand how count data can be combined with other sources of data to support local and regional trail projects.
    • Discover case studies from trail organizations of varying sizes on how they use data to support trail planning, funding and management.


    This webinar qualifies as a Health, Safety, and Welfare (HSW) course (via LA CES).


    Webinar Partners


    Matt Ainsley, Market Strategist, Eco-Counter, Inc.
    Montreal, Quebec, Canada

    Matt Ainsley is the Market Strategist for Eco-Counter in Montreal. Matt’s role in Eco-Counter revolves around ensuring organizations have the best tools necessary to collect and communicate robust, accurate, and powerful bike and pedestrian count data. Outside of work you can usually find Matt mountain biking, ski touring, or hiking in Quebec’s Laurentian mountains.


    Megan Lawson, PhD, Author, Headwaters Economics
    Bozeman, Montana

    Megan leads Headwaters Economics' research in outdoor recreation, public lands, economic development, and demographic change. She is an economist, and uses economic and demographic analysis to better understand the issues communities face. She holds a Ph.D. and Master’s degree in Economics from the University of Colorado and a Bachelor’s degree in Biology from Williams College.


    Closed Captioning

    We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

    Learning Credits and CEUs

    American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

    • American Institute of Certified Planners Continuing Maintenance (AICP CM)
    • Landscape Architecture Continuing Education System (LA CES PDH)
    • National Recreation and Park Association (NRPA) CEU equivalency petition
    • CEU/PDH equivalency petition for other accepting organizations

    Learning credits are free for American Trails webinars and are either free or a $15 fee for other conferences, webinars, or workshops.


    While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff.

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