Trails Count: Getting the Most Out of Trail Use Data

Learn from industry experts, advocates, and practitioners about how to get the most out of data on trail use and how these data can be leveraged to support trail maintenance and development in your community.

Presented by:

Event Details

** This event has passed **

Wednesday, November 10, 2021

10:00 AM to 11:30 AM (Pacific Time) {more time zones}

11:00 AM to 12:30 PM (Mountain Time)
12:00 PM to 01:30 PM (Central Time)
01:00 PM to 02:30 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost: FREE


Closed Captioning is available for this webinar.
Learning Credits
are available for this webinar.


This webinar is free. Would you consider a donation to support this webinar?

Webinar Sponsor

This webinar is free to the public, thanks to a generous sponsorship from Eco-Counter, Inc.


Webinar Outline

Data collection on trail use is an essential tool to capture usage trends, support funding efforts, communicate with local stakeholders and so much more. From automated counters to GPS traces, surveys to economic impact studies, today data on trail use is more available than ever. Analyzing, applying and getting the most out of that data, however, can often feel like a minefield and many organizations struggle to put all of that data to good use.

What are the best practices for applying trail use data? What do different sources of data tell us about how and when trails are used? What are some quick-wins? How can trail count data be communicated with local stakeholders and the public?

During this panel webinar, learn from industry experts, advocates, and practitioners about how to get the most out of data on trail use and how these data can be leveraged to support trail maintenance and development in your community.

Learning Objectives:

  • Learn best-practices for analyzing, communicating and applying trail use data.
  • Understand how count data can be combined with other sources of data to support local and regional trail projects.
  • Discover case studies from trail organizations of varying sizes on how they use data to support trail planning, funding and management.


This webinar qualifies as a Health, Safety, and Welfare (HSW) course (via LA CES).

Webinar Resources

International Mountain Bicycling Association:

Rails to Trails Conservancy Resources:

Eco-Counter Article (August 2021):

Headwaters Economics:


Webinar Partners


Megan Lawson, PhD, Economist, Headwaters Economics
Bozeman, Montana

Megan leads Headwaters Economics' research in outdoor recreation, public lands, economic development, and demographic change. She is an economist, and uses economic and demographic analysis to better understand the issues communities face. She holds a Ph.D. and Master’s degree in Economics from the University of Colorado and a Bachelor’s degree in Biology from Williams College.


Joe Jacobs, Manager of Marketing and Revenue, Arkansas State Parks
Little Rock, Arkansas

Since 2005, Joe Jacobs has served as the manager of Marketing and Revenue for the State Parks Division of the Arkansas Department of Parks, Heritage and Tourism. In this role, he manages the division’s marketing program, including the Division’s $1.5 million annual advertising program, and oversees the revenue producing operations ($29 million annually) for Arkansas State Parks.

He coordinates Arkansas State Parks’ promotional efforts in print, broadcast, outdoor, and online media. These include turnkey projects developed and implemented by Division staff plus those done by the department’s advertising agency, CJRW of Little Rock, and Web designer, Aristotle Internet of Little Rock.

Bicycling has became more than a hobby for Jacobs, he provided technical assistance in the creation of the Bicycling in Arkansas brochure. He wrote the Arkansas Bicycle Safety Manual. Jacobs was also the first guest editor for the Arkansas Times publication, Bike Arkansas and has contributed articles for subsequent issues. He represents the department as the chairperson of the Governor’s Advisory Council on Cycling, a group with the goal of improving the bicycle friendliness of Arkansas through state agency and private sector cooperation.

Trails are a passion for Jacobs, he has served as president of the Central Arkansas Trail Alliance. He has also been instrumental in the design and creation of mountain bike trails at Pinnacle Mountain State Park, Woolly Hollow State Park and Boyle Park in Little Rock.

Prior to joining the Arkansas Department of Parks and Tourism, Jacobs was employed in the private sector at several major retail organizations in the U.S. He holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of South Carolina.

After living in 15 different states and traveling all over the world in the Navy, Jacobs settled down in Little Rock, Arkansas with his wife, two daughters and son.


Torsha Bhattacharya, Director of Research, Rails to Trails Conservancy
Washington, DC

Torsha joined the Rails to Trails Conservancy team in 2017 and is responsible for the organization’s data collection and analysis efforts as the Director of Research. In her current role she oversees the national effort to quantify the numerous benefits of trails to communities- including economic, environmental, equity and health impacts of trails. She was an assistant professor of transportation management at the University of Hawaii at Manoa prior to joining RTC. Her research interests include active transportation infrastructure planning, transportation accessibility, healthy cities/resilient communities planning, sustainability, and equity in transportation planning.


Andrea Shillolo, Client Consultant, Eco-Counter, Inc.
Montreal, Canada

Andrea Shillolo is a Client Consultant with Eco-Counter. Since 2019 she has worked with public, private, and nonprofit organizations across North America to improve cycling and walking in their communities. She helps trail organizations design, implement, and maintain count programs to quantify traffic on their trails. As a trained urban planner, she has a knack for helping clients leverage their data to make informed planning decisions and advocate for trail improvements. Outside of work, she can be found exploring Montreal and surrounding regions by foot and by bike.


Closed Captioning

We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

Learning Credits and CEUs

American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

  • American Institute of Certified Planners Continuing Maintenance (AICP CM)
  • Landscape Architecture Continuing Education System (LA CES PDH) (most HSW approved)
  • National Recreation and Park Association (NRPA) CEU equivalency petition
  • CEU/PDH equivalency petition for other accepting organizations

Learning credits are free for attendees for American Trails webinars and the International Trails Symposium, as well as for other conferences, webinars, and workshops we offer credits for. Learn more here.


While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.

Terms and Privacy Policy

By registering for our webinars, you submit your information to the webinar organizer and associated presenters and sponsors, who may use it to communicate with you regarding this event and their other services. Your organization may also be added to the American Trails Business Directory. You can easily cancel your registration at any time.

5,731 views • posted 07/22/2021