Introduction to Marketing for Non-Marketers and Small Agencies

Learn how to best leverage your limited time to focus on promotional tactics that help you reach your goals.

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Event Details

** This event has passed **

January 26, 2023

10:00 AM to 11:00 AM (Pacific Time) {more time zones}

11:00 AM to 12:00 PM (Mountain Time)
12:00 PM to 01:00 PM (Central Time)
01:00 PM to 02:00 PM (Eastern Time)


FREE for members
FREE for nonmembers

Learning Credit Cost: FREE


Closed Captioning is available for this webinar.
Learning Credits
are available for this webinar.

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Webinar Outline

Many of us wear multiple hats at our agencies and often must promote our organization’s natural assets without the support of a marketing and public relations team. This webinar will provide an introduction to entry-level marketing best practices, in addition to the role basic communications can support marketing efforts.

Whether it’s social media or email marketing, you’ll learn to best leverage your limited time to focus on promotional tactics that help you reach your goals.

Learning Objectives:

  • Gain a broad understanding of marketing/communications best practices.
  • Discover what marketing tactics you can adopt based on your budget, time and staff/volunteer engagement.
  • Learn how to create content that can be leveraged across multiple promotional platforms.

Webinar Resources

  • Presenter Presentation (pdf)
  • Folks to Follow (pdf)
  • Resources (pdf)
  • Developing a Marking Plan

    October 6, 2022 American Trails Webinar


    Webinar Partners


    Lauren Lemons, Marketing and Public Engagement Specialist, Five Rivers MetroParks
    Dayton, Ohio

    Lauren is the Marketing and Public Engagement Specialist at Five Rivers MetroParks in Dayton, OH, also known as the Outdoor Adventure Capital of the Midwest. A conservation agency, MetroParks is home to 18 parks, more than 75 miles of natural surface trails and large portions paved trails that create the nation’s largest paved trail network.

    With nearly 15 years of marketing and communications experience, Lauren specializes in social media management, digital marketing, content creation and public relations. She loves storytelling, especially those that inspire people to create connections with the outdoors that promote physical and mental wellness and the advancement of equity outdoors.

    Rather than working in the private sector, Lauren has exclusively worked for non-profit organizations and government agencies with community-centric missions, where often one person is responsible for playing many roles.

    She likes tall trees, woodland creatures and listens to punk while she trail runs.


    Closed Captioning

    We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.

    Learning Credits and CEUs

    American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:

    • American Institute of Certified Planners Continuing Maintenance (AICP CM)
    • Landscape Architecture Continuing Education System (LA CES) (most HSW approved)
    • National Recreation and Park Association (NRPA) CEU equivalency petition
    • CEU/PDH equivalency petition for other accepting organizations

    Learning credits are free for attendees for American Trails webinars and the International Trails Summit, as well as for other trail and outdoor recreation-related conferences, webinars, and workshops we offer credits for. Learn more here.



    While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.

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    925 views • posted 11/07/2022