Learn how to best leverage your limited time to focus on promotional tactics that help you reach your goals.
Presented by:
** This event has passed **
January 26, 2023
10:00 AM to 11:00 AM (Pacific Time) {more time zones}
Cost (RECORDING):
FREE for membersNote:
Closed Captioning is available for this webinar.
Learning Credits are available for this webinar.
This webinar is free. Would you consider a donation to support this webinar?
Many of us wear multiple hats at our agencies and often must promote our organization’s natural assets without the support of a marketing and public relations team. This webinar will provide an introduction to entry-level marketing best practices, in addition to the role basic communications can support marketing efforts.
Whether it’s social media or email marketing, you’ll learn to best leverage your limited time to focus on promotional tactics that help you reach your goals.
Developing a Marking Plan
October 6, 2022 American Trails Webinar
Lauren Lemons, Marketing and Public Engagement Specialist, Five Rivers MetroParks
Dayton, Ohio
Lauren is the Marketing and Public Engagement Specialist at Five Rivers MetroParks in Dayton, OH, also known as the Outdoor Adventure Capital of the Midwest. A conservation agency, MetroParks is home to 18 parks, more than 75 miles of natural surface trails and large portions paved trails that create the nation’s largest paved trail network.
With nearly 15 years of marketing and communications experience, Lauren specializes in social media management, digital marketing, content creation and public relations. She loves storytelling, especially those that inspire people to create connections with the outdoors that promote physical and mental wellness and the advancement of equity outdoors.
Rather than working in the private sector, Lauren has exclusively worked for non-profit organizations and government agencies with community-centric missions, where often one person is responsible for playing many roles.
She likes tall trees, woodland creatures and listens to punk while she trail runs.
We are offering closed captioning for our webinars, thanks to a partnership with VZP Digital. If you are in need of this service, please email us prior to the webinar. An unedited transcript will be sent to all attendees following the webinar.
American Trails is proud to be a certified provider of the following learning credits and continuing education opportunities:
Learning credits are free for attendees for American Trails webinars and the International Trails Symposium, as well as for other conferences, webinars, and workshops we offer credits for. Learn more here.
While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff. Unless specific situations are noted by presenters, nothing in American Trails webinars should be considered to be interpreted as a standard.
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