Delivering High-Quality Visitor Experiences: Learning From Travelers

Trails for drivers! What can we learn about the scenic byway visitor experience by looking at it from the traveler’s perspective? A lot! A high-quality visitor experience creates lasting memories that travelers want to repeat and share.

Presented by: Rockingham Community College

Event Details

** This event has passed **

March 10 - 11, 2021

Location: Online

12:00 PM to 02:00 PM (Pacific Time) {more time zones}

01:00 PM to 03:00 PM (Mountain Time)
02:00 PM to 04:00 PM (Central Time)
03:00 PM to 05:00 PM (Eastern Time)

Contact Information

Certificates and CEUs will be awarded to all participants. You can register online under the RCC Continuing Education/Online Registration tabs on our website (search for the key words "trail" for that series of classes or "outdoor" for others). Once the course title comes up, be sure to click the box beside it in the "Select" column then click "Submit." Once online registration is completed, a registration confirmation should come up on the screen. If not, call us at 336-342-4261 ext. 2107 to confirm you are registered.

The online registration system can be challenging for first-time registrants. We recommend calling RCC Continuing Education at 336-342-4261 ext. 2107 to register directly, or if you experience any registration problems.

Future class offerings and more information about the Duke Energy TRAILS program at RCC Sustainable Trail Skills Training Sequence can be found at this link to show how our class offerings "fit" into the bigger picture. Our website and this list of classes will be constantly evolving so make sure and check back often.

A couple of local hotels, Hampton Inn, Eden and Holiday Inn and Suites, Reidsville, are offering a special rate ($84 + tax) for TRAILS program students. You will need to call the hotel directly, and tell them you are with the Rockingham Community College TRAILS program. Please let me know if you have any trouble getting this rate. Cabins and tent camping are available at Camp GuilRock. For additional information, please contact the Camp Director ([email protected] at 336-342-1951. Camping is also available at Lake Reidsville. Reservations can be made by calling 336-349-4738.

Be sure to like us on Facebook at , and please forward to your contacts that may be interested. Thank you, and don't hesitate to let me know if you have any questions.


This virtual class will explore a three-stage model of the byway visitor experience and discuss assessment and enhancement strategies that are based on current traveler data as well as byway examples from across the country. The four-hour course will be taught by Wanda Maloney, a national byway expert with over 20 years of experience traveling and working with byways. Course learning objectives include:

· Recognizing the three stages of the byway visitor experience.

· Identifying potential enhancement opportunities.

· Understanding the importance of the visitor experience to corridor management planning.

· Four low-cost strategies to improve the byway visitor experience.

For any recreational or tourist attraction, the visitor experience of a place or destination involves both tangible elements like scenic views, and intangible elements like authenticity and hospitality all working together to meet visitors’ needs and expectations. This class will explore a three-stage model of the visitor experience and uses participant goals to brainstorm ways to enhance visitor experiences as well as resolve challenges to meeting visitors’ needs and expectations.

Instructor: Corridor Solutions/Maloney

Cost: $30




While we may individually agree (or disagree) in whole or in part with any or all of the participants, the views expressed in these webinars are not necessarily representative of the views of American Trails as an organization or its board and staff.

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