The Ford Motor Company will make a donation to American Trails via the Bronco Wild Fund to support on-the-ground trail projects across America.
American Trails is delighted to announce Ford Motor Company as a new sponsor of the Trail Fund. Ford is working with the upcoming game Riders Republic™ by Ubisoft® and will make a donation to American Trails via the Bronco Wild Fund, so when players are gaming indoors they are also helping the outdoors.
The Trail Fund is a joint initiative of the Trails Move People Coalition, led by American Trails, to assist the trails community with funding to support trail maintenance, research, and stewardship training needs.
The Trail Fund is designed to get direct results for the outdoors. American Trails strives to maximize all funds collected directly to designated projects. We work to find the best trail partners from across the trails spectrum, and we measure our success in terms of visible on-the-ground maintenance of trails and increased capacity of trail stewards to do the job effectively. To this end, the Trail Fund will begin accepting applications in early 2022 for projects to fund through the Ford sponsorship.
Ford’s sponsorship will allow several projects to move forward, and we will be updating social media regularly to show the on-the-ground status of Trail Fund projects. “We wanted to share our passion for preserving our public lands by teaming up with American Trails,” said Darci Gurney, Ford Brand Content & Alliances Integration manager. “This collaboration reflects the Bronco Wild Fund’s commitment to protecting our environment. Ford is proud to be supporting such a worthy cause.”
Mike Passo, Executive Director of American Trails, says, "We are very excited to be working with Ford and to have a direct connection with the video game community for the first time through this opportunity. This sponsorship will have a direct impact on creating more and better trails for thousands of Americans."
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Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Watch Dogs, and Tom Clancy’s video game series including Ghost Recon, Rainbow Six and The Division. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2020–21 fiscal year, Ubisoft generated net bookings of €2,241 million. To learn more, please visit: www.ubisoftgroup.com.
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