Market Research: Equity of Access to Trails

This study has been conducted in response to the imperative offered by the JEDI Task Force.

This study has been conducted in response to the imperative offered by the JEDI Task Force. It was designed to identify the motivators and barriers to trail use in diverse and underserved neighborhoods that are adjacent to Circuit Trails, to explore the perceptions of trails and the motivations of nearby residents, and to recommend the actions that would better connect and engage these residents with their trails.

The output of this study will benefit trail advocates, planners, designers, and other practitioners in the non-profit, private, and public sectors by generating specific insights about local needs and conditions, and the barriers to and motivators of trail use in adjacent neighborhoods. This report lifts up specific actions and approaches that trail organizations can take to better connect with surrounding communities.

Published February 2021

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