filed under: economics of trails
Marquette Michigan’s Ecotourism
The purpose of this co-learning plan was to identify the relationships that have added to the development of the sport of mountain biking as an ecotourism economy in the Marquette area.
Mountain biking is an ecotourism activity that has been growing in popularity across Michigan’s Upper Peninsula and particularly in the Marquette area. As interest in mountain biking has increased, a number of individuals and organizations have contributed in developing and expanding the trail systems in and around Marquette. Furthermore, Marquette was noted as one of America’s top mountain biking towns, indicating expansion of the industry (Butcher, 2013). Efforts in developing mountain biking has led Marquette to become named as one of ten ride centers that are internationally recognized by the International Mountain Bicycling Association (IMBA). In July 2014, IMBA declared the trails in Marquette as a Bronze-level ride center, offering a wide range of trails that are suitable for every riding style. The new Bronze-level certification of the Marquette trails makes it an internationally known location where mountain bikers of all skill levels are welcome to ride.
Situated in Michigan’s remote Upper Peninsula, Marquette has a history of economic challenges. Individual income is currently dependent on the mining industry, the local hospital and the university, leaving this area with an unemployment rate greater than the national average and over 26% of the population with an annual income of $15,000 or less (Sterlings, 2014). Consider: These local economic challenges have the potential to be alleviated by the development of an ecotourism industry centered on the attractive national environment surrounding Marquette. Gaining a deeper perspective of how mountain biking has developed as an ecotourism industry in Marquette can lead to understanding how to sustain the sport as a contributor to the local economy. As well, understanding the process used to develop Marquette’s mountain biking industry can serve as a model for the development of ecotourism in other parts of Michigan.
Published June 2015
The future for outdoor recreation. To continue building a robust future for outdoor recreation, the outdoor sector needs investments in outdoor infrastructure, businesses that support collaboration and sustainable growth, a talent pipeline to build a skilled workforce, and marketing resources that ensure quality and equity.
San Jose is developing a 100 mile trail network! View the handout!
A trail need not be over 100 miles in length to become a travel destination. Plenty of people desire shorter trail experiences and are willing to design a trip around them just the same.
This study builds on previous NRPA research on the economic importance of local park and recreation agencies by exploring the role that quality park amenities play in 21st century regional economic development.