Melanie Luce joined the White Mountain Trail Collective (WTMC) in January of 2017 as a volunteer providing marketing, communications and administrative leadership. In 2019 she became the organization's first paid Executive Director. Under Melanie’s leadership WMTC’s funding has increased from $175,000 in her first year to $580,000 in 2020, and she’s expanded staffing to include a Development Director, Marketing Director, Project Manager and Assistant Project Manager.
Melanie serves on the board of Granite Outdoor Alliance, and works with both the Forest Service and State of NH to help promote sustainable outdoor recreation. She is currently working to become a Certified Fundraising Executive (CFRE), a distinction held by less than 6,000 nonprofit executives.
Melanie lives with her husband Kevin in New Hampton, NH and their two large furry dogs. She is a lover of nature and animals and enjoys hiking, biking, cross-country skiing and being outside.