Greg Brumitt

President with Active Strategies


Principal and Active Strategies founder Greg Brumitt has extensive experience in creating and implementing large scale organizational and community strategies that use trails and outdoor recreation as tools for community revitalization. Greg founded and led Dayton’s outdoor lifestyle initiative, Five Rivers Outdoors that led to Dayton’s emerging reputation as an outdoor town. Prior to his Dayton experience, Greg served as the Director of Business Development for the Nantahala Outdoor Center in Asheville, NC. During his time at Nantahala, Greg founded and ran the Asheville Mountain Center whose programs included the Bank of American Whitewater Kid’s Club and the Mountain Sports Festival, now in its 17th year. As a professional with 30 years industry leadership experience in the communications technology, destination tourism, outdoor recreation and community livability industries, Greg’s expertise is centered at the intersection of community livability, organization strategy, branding and business innovation. He has extensive experience working in both private and public sector markets, developing successful strategic initiatives and the brands and organizations that support them. His practice today focuses on a wide range of quality of life endeavors including; community livability and outdoor recreation, destination branding and image development, and creating community and organizational cultures that are a catalyst for change and growth. Greg holds a Bachelors of Urban Design from the University of Cincinnati’s School of Design, Architecture, Art and Planning, Summa Cum Laude. His Thesis: “The Culture Factor” investigated how outdoor recreation can impact the culture and economies of rust-belt committees.

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