Resource Library:

Marketing



published Dec 2019

Public Outreach, Marketing, and Interpretation Skills and Competencies

by American Trails Staff

Database management; website development; trail and facility inventories; trail assessment and maintenance records; identifying and gathering needed information.


published Jun 2010

Promoting Trails in the Delaware & Lehigh National Heritage Corridor

by Donna Boone with Delaware & Lehigh National Heritage Corridor, Inc.

Website and marketing efforts to publicize the trails along the Delaware & Lehigh National Heritage Corridor in eastern Pennsylvania.


published Jan 2003

Trail Tourism: Promotion of the Katy Trail in Missouri

The Katy Trail is a 185-mile rails-to-trails conversion of the Missouri-Kansas-Texas-Railroad (nick-named the KATY). The Missouri Department of Natural Resources was able to acquire the right-of-way after Congress passed the National Trails System Act allowing railroad corridors to be banked for future transportation use and used on an interim basis for recreational trails.


published May 2007

Shannon Region Trails Programme in Ireland

The Shannon Region Trails Programme is a Shannon Development-led initiative which aims to establish the Shannon Region as a world-class destination for walking, cycling, water-based and other outdoor activity pursuits during the period 2007-2010.


published Sep 2012

Cedar Valley Trails Named 2012 Outstanding Tourist Attraction

This popular trail system is one of several projects recognized for excellence in the tourism industry at the recent Iowa Tourism Conference.


published Jun 2011

Mississippi River Trail Bikeway Marketing Toolbox

The Minnesota Department of Transportation has developed a guide to marketing bicycling along the Mississippi River Trail through the state's 800 miles of the bike route.


published Jan 2012

Outdoor Recreation: An Overlooked Economic Giant

In total, 6.1 million American livelihoods directly depend on outdoor recreation, making it a critical economic sector in the United States.


published Feb 2018

Operations, Maintenance, and Stewardship 101

by Robert (Bob) Searns with Robert Searns and Associates, Inc.

It's not as glamorous as building the trail. There is no ribbon cutting for a maintenance program and seldom does upkeep win a national award. Yet, operations, maintenance, and stewardship are essential to the safe use, enjoyment, and long-term success of any trail.


published Jan 2003

Maintenance Costs for the Schuylkill Trail

The tables show estimates of time needed to maintain the Montgomery County, PA, trail.


Results from the Business Directory


The Sells Agency

Little Rock, Arkansas

We Are Marketing Clarity.


401 West Capitol Ave., Suite 400, Little Rock, Arkansas 72201
(501) 666-8926 • [email protected]
https://www.sellsagency.com