There's a huge rise in recreation demand on natural resources. It's
getting harder to provide the quality recreation experience Americans
enjoy and expect. Despite our efforts, demand is clearly outstripping
supply." Jim Lyons says. "If recreationists don't have a quality
experience, they won't be real interested in buying your stuff. So,
you've got a role to play in supporting these changes. Frankly, I
think it's time you stepped up to the plate and began to play
it."
"The recreation industry has never flexed its whole muscle," Lyons
continued. "Timber has been very effective at speaking with one
voice. But the recreation group produces more of a cacophony; the ski
industry shouts over here, the off-road drivers talk over there, and
the backpackers say something else."
"It's not our job to advocate one thing over another. We have to act
in the ways that the president, Congress and the public direct. But
if the recreation industry and the conservation community ever joined
in making a plea, I can tell you that would be a very potent force."