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Childhood Obesity Task Force Unveils Action Plan: Solving the Problem of Childhood Obesity Within a Generation. Cabinet Members and Administration Officials to Address Childhood Obesity. Report available at www.LetsMove.gov

arrow Read Task Force on Childhood Obesity addresses the "built environment"

arrow Download the full report on Childhood Obesity (pdf 3.2 mb)

 

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On May 11, 2010, First Lady Michelle Obama joined Domestic Policy Council Director Melody Barnes and members of the Childhood Obesity Task Force to unveil the Task Force action plan: Solving the Problem of Childhood Obesity Within a Generation. In conjunction with the release of the action plan, Cabinet Members and Administration Officials will hold events across the country to highlight the importance of addressing childhood obesity. 

"For the first time, the nation will have goals, benchmarks, and measureable outcomes that will help us tackle the childhood obesity epidemic one child, one family, and one community at a time," she said. "We want to marshal every resource - public and private sector, mayors and governors, parents and educators, business owners and health care providers, coaches and athletes - to ensure that we are providing each and every child the happy, healthy future they deserve."

In February, Obama launched the Let's Move! campaign to solve the childhood obesity epidemic within a generation. As part of this effort, President Barack Obama established the Task Force on Childhood Obesity to develop and implement an interagency plan that details a coordinated strategy, identifies key benchmarks, and outlines an action plan to solve the problem of childhood obesity within a generation.

The action plan defines solving the problem of childhood obesity in a generation as returning to a childhood obesity rate of just 5 percent by 2030, which was the rate before childhood obesity first began to rise in the late 1970s. In total, the report presents a series of 70 specific recommendations, many of which can be implemented right away. Summarizing them broadly, they include:

Getting children a healthy start on life, with good prenatal care for their parents; support for breastfeeding; adherence to limits on "screen time;" and quality child care settings with nutritious food and ample opportunity for young children to be physically active.
Empowering parents and caregivers with simpler, more actionable messages about nutritional choices based on the latest Dietary Guidelines for Americans; improved labels on food and menus that provide clear information to help parents make healthy choices for children; reduced marketing of unhealthy products to children; and improved health care services, including BMI measurement for all children.

Like the Let's Move! initiative, the Task Force report recognizes that government alone cannot solve this challenge. Achieving the goal will require strong partnerships with the private sector. The First Lady will work with groups such as the Partnership for a Healthier America, a new foundation that will draw upon the experience of honorary vice chairs former Senator Bill Frist and Mayor Cory Booker, to cement private sector commitments towards the shared goal of reducing childhood obesity, including but not limited to the action steps in the report.

Additionally, federal agencies will be moving quickly to implement the recommendations in the report that require federal action. In the coming year alone:

In the coming weeks, Cabinet members and Administration officials will hold events that highlight the ways in which each respective agency can do its part to address the childhood obesity epidemic. Below is a summary of upcoming events. For more details, please contact cabinet agencies directly:

arrow Read Task Force on Childhood Obesity addresses the "built environment"

arrow Download the full report on Childhood Obesity (pdf 3.2 mb)

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