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3-5-97

Bureau of Land Management, U.S. Dept. of Interior

Mountain Bike Outreach Action Plan

The following program goal explains to our publics and BLM employees where we want to be by the year 2000. The action plan identifies six audiences that we need to work with to accomplish our overall goal. Major objectives, messages, actions, and tools are identified for each target audience .

Local BLM offices can use this outline as a guide for developing a specific outreach action plan.

OVERALL PROGRAM GOAL

BLM will identify and implement diverse mountain bike opportunities into the multiple use system of trails and roads by the year 2000. These opportunities will be enhanced by a proactive, educational program emphasizing safety, fitness, ethics, and environmental protection and appreciation.

ACTION PLAN BY TARGET AUDIENCE

1. CYCLIST ORGANIZATIONS

We determined this audience to be critical in achieving our goals. Cyclist organizations include local bicycle clubs, League of American Wheelman (LAW), International Mountain Bicycling Association (IMBA), BikeCentennial, etc. It has been proven repeatedly with other recreation user groups that we can accomplish more with their input at the start of a project or plan. We can save dollars by obtaining their support early, put in trails they will use, and recruit their volunteer time to accomplish projects.

Objectives

Messages

Actions

Tools

 

 2. INDUSTRY

This audience was determined to be key for assisting BLM in distributing information to the public about land ethics and access and to participate in cost share projects.

Objectives

Messages

Actions

Tools

 

3. INTERNAL BLM

Most of BLM's efforts were directed at this audience in 1992. The messages, actions, and tools will enable local offices to work with the other identified audiences.

Objectives

Messages

Actions

Tools

 4. UNAFFILIATED CYCLISTS AND OTHER RECREATION USERS

This is perhaps the most nebulous audience. Approximately 5% - 10% of mountain bikers belong to an organized group or subscribe to a bicycle magazine. This leaves a tremendous number of people that need to be reached using different outlets.

Objectives

Messages

Actions

Tools

 

 5. OTHER AGENCIES

Although BLM is the nation's largest land manager, much of the lands are not blocked creating patchwork land patterns intermixed with private lands and those managed by other agencies. In order to have a truly successful program, we need to work closely with state and other federal land managers to achieve common goals.

Objectives

Messages

Actions

Tools

6. LOCAL INTERESTS IMPACTED BY CYCLING

Cycling events and recognized trail systems have a tremendous economic benefit to local communities. The Slick Rock Trail in Moab and the annual "Ride the Rockies' are great examples of how local towns can benefit. However, BLM also has to recognize its more traditional users such as the ranchers, miners, and local businessmen. As evidenced by the National Back Country Byways Initiative, locals tend to support a project if they are consulted before final decisions are made.

Objectives

Actions

Tools


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