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ECONOMIC BENEFITS of TRAILS

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An analysis of biking trends shows that across almost all demographics the sport is timely and has experienced strong growth both nationally and regionally.

arrow Download the 73-page study: "An Economic and Impact Analysis of the Coldwater Mountain Bike Trail" (pdf 860 kb)

 

Economic Benefits of the Coldwater Mountain Bike Trail System

By Dr. Benjamin B. Boozer and Mike Self, Jacksonville State University (July 2012)

 

photo of cyclists by cafe


The Economic and Impact Analysis of the Coldwater Mountain Bike Trail system provides a very positive outlook for the future economic and usage impact of the trail system on the Calhoun County economy. The study was completed in July 2012 by the Center for Economic Development at Jacksonville State University.

 

Summary

The analysis utilized economic impact studies of existing trails in various states; other state economic reports; governmental and private research regarding outdoor activity trends, especially bicycling, throughout the USA and in Alabama; data from the leading national bicycle organizations and an online survey of the International Mountain Bike Association’s (IMBA) southern region division – Southern Off-Road Bicycle Association (SORBA) - members.

The survey measured various aspects of 839 respondents as potential users of the facility: demographic considerations; biking itinerary; and factors that affect demand were each explored. Results of selected survey categories and accompanying data from other sources, where applicable, are provided in the following points:

 

arrow Download the 73-page study: "An Economic and Impact Analysis of the Coldwater Mountain Bike Trail" (pdf 860 kb)

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