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SRAM Cycling supports bike advocacy efforts in a big way

Grants to date total $600,000 among Safe Routes to School National Partnership, International Mountain Bicycling Association, and Bikes Belong Coalition.

SRAM Cycling Fund Awards $200,000 to the Bikes Belong Coalition

January 12, 2009 -- SRAM Cycling Fund will make a $200,000 donation this year to the Bikes Belong Coalition to develop an unprecedented broad-based political network of Americans who ride bikes and support government investment in bicycle facilities.

Bikes Belong, located in Boulder, CO, will work to develop this network of hundreds of thousands of individuals in partnership with America Bikes--the national coalition of eight leading national cycling non-profit groups.

This is the third in a series of awards made by SRAM’s Cycling Fund, which was created on September 30, 2008. During the next five years, the Fund plans to award $10 million in grants to support committed national advocacy efforts that enhance cycling infrastructure, safety and access. "Powerful grassroots support will help bicycling become safer, more convenient, and more appealing nationwide," said Stan Day, President and CEO of SRAM Corporation. "Tim Blumenthal and his Team at Bikes Belong are uniquely capable of creating a national voice for cycling in America, and we are convinced they will succeed."

"This is the most important year yet for federal bicycling funding with a new transportation bill, the economic stimulus package, and climate change legislation," said Bikes Belong executive director Tim Blumenthal. "SRAM’s generous support will help us develop a powerful campaign to get individual Americans to speak up for bike funding and its many tangible health, economic and lifestyle benefits."

"We plan to adapt many of the database, networking and fundraising techniques that were used so successfully by the Obama campaign," Blumenthal said. "Our goal is to engage hundreds of thousands -- ideally millions -- of Americans. We want people who support cycling to join the movement and contact their U.S. senators and representatives to encourage increasing the federal investment in bicycling."

SRAM Cycling Fund awards $200,000 to the International Mountain Bicycling Association

December 18, 2008 -- The SRAM Cycling Fund is pleased to announce the following grant award: a $200,000 contribution to the International Mountain Bicycling Association (IMBA).

IMBA, headquartered in Boulder, CO, is a non-profit educational association whose mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide. Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, grassroots advocacy and innovative trail solutions.

This is the second award made by SRAM’s Cycling Fund, which was created on September 30, 2008. During the next five years, the Fund plans to award $10 million in grants to support cycling advocacy programs around the world that focus on improving bicycling.

SRAM President and CEO, Stan Day, acknowledged the outstanding achievements of IMBA. "It is hard to imagine where mountain biking would be today without IMBA’s trail building and restoration efforts over the last 20 years. Mike Van Abel, his staff and hundreds of IMBA grassroots volunteers have a proven track record. We are confident that SRAM’s contribution to IMBA will be a powerful investment in the future of mountain biking.

SRAM Cycling Fund Awards $200,000 to Safe Routes to School National Partnership

CHICAGO, IL, December 5, 2008 - The SRAM Cycling Fund is pleased to announce its first grant award: a $200,000 contribution to the Safe Routes to School National Partnership.

The Safe Routes to School National Partnership is a network of more than 350 nonprofit organizations, government agencies, schools, and professionals working together to advance the Safe Routes to School (SRTS) movement in the United States. SRTS can provide a variety of important benefits to children and their communities, including increasing physical activity, reducing traffic congestion, improving air quality, and enhancing neighborhood safety.

This is the first award made by SRAM's Cycling Fund that was created on September 30, 2008. During the next five years, the Fund plans to award $10 million in grants to support cycling advocacy programs around the world that focus on improving bicycling infrastructure.

In making this initial grant after careful consideration, SRAM expressed its excitement about the objectives and results of the Safe Routes to School program and specifically, the progress to date of the Safe Routes Partnership (saferoutespartnership.org), which launched in 2005.

"Creating a better environment for children to bike and walk to school is good for everyone," said SRAM President Stan Day. "SRAM recognizes the heavy lifting being done by local advocates all around the country on this important program. We hope that our contribution can help Partnership director Deb Hubsmith and her team to support these advocates and continue to inspire progress."

Information about the SRAM Cycling Fund can now be viewed at its new website -- www.sramcyclingfund.org. The site features an overview of the program, the history, and a section dedicated to tracking the grants approved and updates.

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